Condensed Consolidated Statements of Operations (Unaudited) (USD $)	3 Months Ended
	Mar. 31, 2013	Mar. 31, 2012
Income Statement [Abstract]
Sales - net of slotting fees and discounts	$ 1,772,164	$ 1,137,201
Cost of sales	1,282,102	784,271
Gross profit	490,062	352,930
Operating expenses
Research and development	3,143	0
General and administrative expenses	1,096,057	745,233
Total operating Expenses	1,099,200	745,233
Loss from operations	(609,138)	(392,303)
Other income (expenses)
Interest expense	(2,250)	(7,854)
Total other income (expense)	(2,250)	(7,854)
Net loss	$ (611,388)	$ (400,157)
Net loss per common share - basic and diluted	$ (0.03)	$ (0.03)
Weighted average common shares outstanding - basic and diluted	20,640,667	15,000,000