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Summary of Significant Accounting Policies (Tables)
3 Months Ended
Mar. 31, 2013
Accounting Policies [Abstract]  
Schedule of Inventories

Inventories are stated at average cost using the first-in, first-out (FIFO) valuation method. Inventory was comprised of the following at March 31, 2013 and December 31, 2012:

 

    March 31, 2013     December 31, 2012  
Finished goods   $ 99,095     $ 76,570  

Schedule of Expenses of Slotting Fees and Sales Discount Accounted for Direct Revenue Reduction

Expenses such as slotting fees and sales discounts are accounted for as a direct reduction of revenues as follows:

 

    Three Months
Ended
March 31, 2013
    Three Months
Ended
March 31, 2012
 
Gross Sales   1,931,473     $ 1,222,287  
                 
Less: Slotting, Discounts, Allowances     159,309       85,086  
Net Sales   $ 1,772,164     $ 1,137,201  

Schedule of Common Stock Equivalents

 The Company had the following potential common stock equivalents at March 31, 2013:

 

Common stock warrants, exercise price of $1.00     505,400  
Common stock options, exercise price of $1.00     223,404  
Total common stock equivalents     728,804  

  

The Company had the following potential common stock equivalents at March 31, 2012:

 

Common stock options, exercise price of $1.00     223,404  
Total common stock equivalents     223,404