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Summary of Significant Accounting Policies (Tables)
12 Months Ended
Dec. 31, 2012
Accounting Policies [Abstract]  
Schedule of Inventories

Inventories are stated at average cost using the first-in, first-out (FIFO) valuation method. Inventory was comprised of the following at December 31, 2012 and 2011:

 

    December 31, 2012     December 31, 2011  
Finished goods   $ 76,570     $ 101,110  

Schedule of Expenses of Slotting Fees and Sales Discount Accounted for Direct Revenue Reduction

Expenses such as slotting fees and sales discounts are accounted for as a direct reduction of revenues as follows:

 

    Year Ended
December 31, 2012
    Year Ended
 December 31, 2011
 
Gross Sales     4,948,254     $ 3,843,066  
Less: Slotting, Discounts, Allowances     365,409       109,004  
Net Sales   $ 4,582,845     $ 3,734,062  

Schedule of Common Stock Equivalents

The Company had the following potential common stock equivalents at December 31, 2012:

 

Common stock warrants, exercise price of $1.00   505,400
Common stock options, exercise price of $1.00   223,404
Total common stock equivalents   728,804