ORGANIZATION AND OPERATIONS (Details Narrative) (USD $)	0 Months Ended		0 Months Ended
Jan. 09, 2013	Jan. 09, 2013 Brands Common Class A	Jan. 09, 2013 Brands Common Class B	Jan. 11, 2013 SplitCo
Shares converted		1,000	299
Shares issued	29,502,750
Par value	$ 0.0001
Cancellation of aggregate shares via Stock Purchase Agreement				90,304,397
Shares of common stock held by prior stockholders				20,851,336

Number of shares of common stock subject to repurchase or cancellation determined by relating the portion of time within a reporting period that these shares have been outstanding to the total time in that period. Common stock subject to repurchase are outstanding common shares that are contingently returnable (that is, subject to recall).

Reference 1: http://www.xbrl.org/2003/role/presentationRef

-Publisher FASB

-Name Accounting Standards Codification

-Topic 260

-SubTopic 10

-Section 45

-Paragraph 13

-URI http://asc.fasb.org/extlink&oid=7655603&loc=d3e2646-109256

Name:	us-gaap_WeightedAverageNumberOfSharesCommonStockSubjectToRepurchaseOrCancellation
Namespace Prefix:	us-gaap_
Data Type:	xbrli:sharesItemType
Balance Type:	na
Period Type:	duration