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Consolidated Statements of Cash Flows (USD $)
12 Months Ended
Dec. 31, 2013
Dec. 31, 2012
Statement of Cash Flows [Abstract]    
Net loss $ (4,398,346)us-gaap_NetIncomeLoss $ (938,233)us-gaap_NetIncomeLoss
Adjustments to reconcile net loss to net cash (used in) operating activities:    
Depreciation and amortization 960us-gaap_DepreciationAndAmortization 455us-gaap_DepreciationAndAmortization
Extinguishment of debt 462,495us-gaap_PaymentsOfDebtExtinguishmentCosts   
Increase in fair value of derivative liability 657,701us-gaap_IncreaseDecreaseInDerivativeLiabilities   
Stock-based compensation 1,921,761us-gaap_ShareBasedCompensation   
Stock granted for consulting services 70,000us-gaap_IssuanceOfStockAndWarrantsForServicesOrClaims   
Common stock issued as interest on bridge note 949us-gaap_StockIssuedDuringPeriodValueIssuedForNoncashConsiderations   
Changes in assets and liabilities:    
Decrease in accounts receivable 32,976us-gaap_IncreaseDecreaseInAccountsReceivable 52,636us-gaap_IncreaseDecreaseInAccountsReceivable
Decrease in inventory 276,644us-gaap_IncreaseDecreaseInInventories 20,347us-gaap_IncreaseDecreaseInInventories
Increase in security deposit (6,560)us-gaap_IncreaseDecreaseInSecurityDeposits   
(Increase) decrease in prepaid expenses (93,732)us-gaap_IncreaseDecreaseInPrepaidExpense 10,542us-gaap_IncreaseDecreaseInPrepaidExpense
Increase in deferred rent 6,576us-gaap_IncreaseDecreaseInPrepaidRent   
(Decrease) Increase in accounts payable and accrued expenses (35,198)us-gaap_IncreaseDecreaseInAccountsPayableAndAccruedLiabilities 154,361us-gaap_IncreaseDecreaseInAccountsPayableAndAccruedLiabilities
Net cash used in operating activities (1,103,774)us-gaap_NetCashProvidedByUsedInOperatingActivities (699,892)us-gaap_NetCashProvidedByUsedInOperatingActivities
Cash flows from investing activities    
Purchases of property and equipment (3,862)us-gaap_PaymentsToAcquirePropertyPlantAndEquipment   
Cash flows from financing activities    
Repayments of borrowings / credit line    (188,001)us-gaap_ProceedsFromLinesOfCredit
Proceeds from mandatory convertible debt    385,000us-gaap_ProceedsFromConvertibleDebt
Costs related to borrowings    (7,500)JALA_CostsRelatedToBorrowings
Proceeds from (repayments of) note payable (50,000)us-gaap_ProceedsFromRepaymentsOfNotesPayable 50,000us-gaap_ProceedsFromRepaymentsOfNotesPayable
Proceeds from private placements 1,120,000us-gaap_ProceedsFromIssuanceOfPrivatePlacement 170,000us-gaap_ProceedsFromIssuanceOfPrivatePlacement
Costs of private placements 99,011JALA_FeesExpensesPrivatePlacement   
Purchase of treasury stock (434)us-gaap_TreasuryStockValueAcquiredCostMethod   
Decrease in due to officers/stockholders (61,723)us-gaap_IncreaseDecreaseDueFromOfficersAndStockholders 237,192us-gaap_IncreaseDecreaseDueFromOfficersAndStockholders
Net cash provided by financing activities 1,106,854us-gaap_NetCashProvidedByUsedInFinancingActivities 646,691us-gaap_NetCashProvidedByUsedInFinancingActivities
Net decrease in cash and cash equivalents (782)us-gaap_CashAndCashEquivalentsPeriodIncreaseDecrease (53,201)us-gaap_CashAndCashEquivalentsPeriodIncreaseDecrease
Cash and cash equivalents, beginning of period 6,452us-gaap_CashAndCashEquivalentsAtCarryingValue 59,653us-gaap_CashAndCashEquivalentsAtCarryingValue
Cash and cash equivalents, end of period 5,670us-gaap_CashPeriodIncreaseDecrease 6,452us-gaap_CashPeriodIncreaseDecrease
Supplemental cash flow disclosures:    
Interest paid    9,083us-gaap_InterestPaid
State minimum taxes and franchise fees paid 3,944us-gaap_IncomeTaxesPaid 3,153us-gaap_IncomeTaxesPaid
Non-cash Transactions:    
Stock issued for Series B Convertible Preferred Stock $ 1,921,761JALA_StockIssuedForSeriesBConvertiblePreferredStock