Condensed Consolidated Balance Sheet (USD $)	Sep. 30, 2014	Dec. 31, 2013
Current assets
Cash and cash equivalents	$ 462,492	$ 5,670
Cash in escrow	20,000
Accounts receivable	4,802	3,181
Inventory	101,639
Prepaid expenses and other assets	202,751	101,029
Total current assets	791,684	109,880
Property and equipment, net	2,928	3,579
Website development costs, net of accumulated amortization of $2,587	8,313
Security deposit	6,560	6,560
Total assets	809,485	120,019
Current liabilities
Accounts payable	204,222	75,371
Accrued expenses and taxes	74,872	195,177
Due to officers/stockholders	202,852	523,066
Total current liabilities	481,946	793,614
Deferred rent	7,174	6,576
Total liabilities	489,120	800,190
Stockholders' equity (deficit)
Common stock, par value $0.0001, per share, 525,000,000 shares authorized; 247,270,412 and 97,325,231 shares issued and issuable at September 30, 2014 and December 31, 2013, respectively	24,728	9,734
Additional paid-in capital	6,814,425	5,090,707
Accumulated deficit	(6,521,520)	(5,784,122)
Treasury stock at cost; 4,339,555 shares	(434)	(434)
Total stockholders' equity (deficit)	320,365	(680,171)
Total liabilities and stockholders' equity (deficit)	809,485	120,019
Series C Preferred Stock [Member]
Stockholders' equity (deficit)
Preferred stock, par value $0.0001 per share, 150,000,000 shares authorized; Series A Convertible Preferred stock,40,000,000 shares designated; 11,663,921 and 39,441,458 shares issued and outstanding at Sep 30, 2014 and Dec 31, 2013, respectively; Series B Convertible Preferred stock; 4 shares designated; 3 shares issued and outstanding at Sep 30, 2014 and Dec 31, 2013; Series C Convertible Preferred stock, 26,666,667 shares designated; 20,000,000 shares issued and outstanding at June 30, 2014	2,000
Series A Preferred Stock
Stockholders' equity (deficit)
Preferred stock, par value $0.0001 per share, 150,000,000 shares authorized; Series A Convertible Preferred stock,40,000,000 shares designated; 11,663,921 and 39,441,458 shares issued and outstanding at Sep 30, 2014 and Dec 31, 2013, respectively; Series B Convertible Preferred stock; 4 shares designated; 3 shares issued and outstanding at Sep 30, 2014 and Dec 31, 2013; Series C Convertible Preferred stock, 26,666,667 shares designated; 20,000,000 shares issued and outstanding at June 30, 2014	1,166	3,944
Series B Convertible Preferred Stock
Stockholders' equity (deficit)
Preferred stock, par value $0.0001 per share, 150,000,000 shares authorized; Series A Convertible Preferred stock,40,000,000 shares designated; 11,663,921 and 39,441,458 shares issued and outstanding at Sep 30, 2014 and Dec 31, 2013, respectively; Series B Convertible Preferred stock; 4 shares designated; 3 shares issued and outstanding at Sep 30, 2014 and Dec 31, 2013; Series C Convertible Preferred stock, 26,666,667 shares designated; 20,000,000 shares issued and outstanding at June 30, 2014