Consolidated Statement of Changes in Stockholders' Deficit (USD $)	Common Stock USD ($)	Preferred Series A Stock USD ($)	Preferred Series B Stock	Additional Paid-In Capital USD ($)	Accumulated Deficit USD ($)	Treasury Stock USD ($)	Total USD ($)
Balance, beginning at Dec. 31, 2011	$ 2,873			$ 1,326,127	$ (1,567,739)		$ (238,739)
Balance, beginning, shares at Dec. 31, 2011	28,730,900
Issuance of Class B stock - as converted	77			169,923			170,000
Issuance of Class B stock - as converted, shares	771,850
Net loss					(938,233)		(938,233)
Balance, ending at Dec. 31, 2012	2,950			1,496,050	(2,505,972)		(1,006,972)
Balance, ending, shares at Dec. 31, 2012	29,502,750
Shares of previous holding company retained after merger	2,086			(2,086)
Shares of previous holding company retained after merger, shares	20,851,336
Conversion of bridge notes and interest, net of deferred financing costs	208			387,767			387,975
Conversion of bridge notes and interest, net of deferred financing costs, shares	2,076,906
Sale of common stock in offering, net of related fees	184			395,465			395,649
Sale of common stock in offering, net of related fees, shares	1,826,087
Sale of common and preferred stock in offering, net of related fees	808	2,025		697,167			700,000
Sale of common and preferred stock in offering, net of related fees, shares	8,083,334	20,250,000
Shares issued for anti-dilution protection	379	1,919		(2,298)
Shares issued for anti-dilution protection, shares	3,789,473	19,191,458
Additional shares issued to certain Be Active Brands stockholders	2,305			(2,305)
Additional shares issued to certain Be Active Brands stockholders, shares	23,054,778
Issuance of Preferred Convertible Series B Stock				1,921,761			1,921,761
Issuance of Preferred Convertible Series B Stock, shares			3
Purchase of treasury shares						(434)	(434)
Purchase of treasury shares, shares						(4,339,555)
Shares issuable for financing	358			99,642			100,000
Shares issuable for financing, shares	3,584,229
Shares issued for consulting services	350			69,650			70,000
Shares issued for consulting services, shares	3,500,000
Shares issued for financing	106			29,894			30,000
Shares issued for financing, shares	1,056,338
Net loss					(3,278,150)		(3,278,150)
Balance, ending at Dec. 31, 2013	$ 9,734	$ 3,944		$ 5,090,707	$ (5,784,122)	$ (434)	$ (680,171)
Balance, ending, shares at Dec. 31, 2013	97,325,231	39,441,458	3			(4,339,555)