<![CDATA[Consent of Ernst & Young Hua Ming dated December 6, 2011]]>

EX-23.1 3 d105355dex231.htm CONSENT OF ERNST & YOUNG HUA MING DATED DECEMBER 6, 2011 <![CDATA[Consent of Ernst & Young Hua Ming dated December 6, 2011]]>

Exhibit 23.1

Consent of Independent Registered Public Accounting Firm

We consent to the reference to our firm under the caption “Experts” and to the use of our report dated July 19, 2011, in Amendment No. 7 to the Registration Statement (Form F-1) and the related Prospectus of Loyalty Alliance Enterprise Corporation dated December 9, 2011.

/s/ Ernst & Young Hua Ming

Ernst & Young Hua Ming

Shenzhen, the People’s Republic of China

December 6, 2011