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INFORMATION ABOUT SEGMENTS, REVENUES & GEOGRAPHIC AREAS
12 Months Ended
Dec. 31, 2019
INFORMATION ABOUT SEGMENTS, REVENUES & GEOGRAPHIC AREAS  
INFORMATION ABOUT SEGMENTS, REVENUES & GEOGRAPHIC AREAS

17. INFORMATION ABOUT SEGMENTS, REVENUES & GEOGRAPHIC AREAS

Starting from 2015 and as further developed in May 2019, the Company’s chief operating decision maker (“CODM”) is the management committee including its CEO, deputy CEO, COO and a group of CEO and his deputy’s direct reports. The Company reports its financial performance based on the following reportable segments: Search and Portal, Taxi, Classifieds, Media Services and E-commerce prior to deconsolidation of Yandex.Market on April 27, 2018. In 2019, Search and Portal segment also includes Yandex.Health and Yandex Data Factory, previously reported in Other Bets and Experiments. The results of the Company’s remaining operating segments, including Zen, Yandex.Cloud, Yandex.Drive, Geolocation Services and Yandex.Education, that do not meet the quantitative or the qualitative thresholds for disclosure, are combined into the other category defined as Other Bets and Experiments which is shown separately from the reportable segments and reconciling items. Previously Yandex.Education was a part of Search and Portal segment. In addition to the described changes, the Company changed the approach to intersegment revenue recognition in relation to Zen and approach to intersegment allocation related to office rent expenses and administrative support services of the Company’s business units. Now the Company recognizes payments of Zen to Yandex.Browser, Yandex Homepage and Yandex Search app as traffic acquisition costs rather than revenue elimination.

Now the Company nets office rent expenses and administrative support services expenses within Search and Portal segment at operating costs level as opposed to treating business units share of rent expenses as intersegment revenue of Search and Portal. These changes insure consistency with internal reporting. Segment results below have been restated for all periods presented to reflect these reclassifications.

Reportable segments derive revenues from the following services:

Search and Portal, which includes all our services offered in Russia, Belarus and Kazakhstan (and, for periods prior to the imposition of sanctions on Yandex by the government of Ukraine in May 2017, all our services offered in Ukraine), among which are search, location-based, personalized and mobile services, that enable the Company’s users to find relevant and objective information quickly and easily and to communicate and connect over the internet, from both their desktops and mobile devices;
Taxi includes our Ride-hailing business (which consists of Yandex.Taxi and Uber in Russia and other countries), FoodTech business (including Yandex.Eats, Yandex.Chef and Yandex.Lavka, a hyper local convenience store delivery service) and our Self-Driving Cars (“SDC”) division;
Classifieds (including Auto.ru, Yandex.Realty and Yandex.Jobs) which derives revenues from online advertising and listing fees;
Media Services (including KinoPoisk, Yandex Music, Yandex.Afisha, Yandex.TV program, our production center Yandex.Studio and our subscription service Yandex.Plus) which derives revenue from online advertising and transaction revenues, including music and video content subscriptions as well as event tickets sales; and
E-commerce (the Company’s Yandex.Market service for the period prior to April 27, 2018, the date of the completion of the Yandex.Market joint venture between Yandex and Sberbank of Russia. Following the completion of the joint venture, Yandex.Market was deconsolidated and is now treated as an equity investee under the equity method accounting).

The Company accounts for intersegment revenues as if the services were provided to third parties, that is, at the level approximating current market prices.

The measures of the segments’ profits and losses that are used by the CODM to assess segment performance and decide how to allocate resources are presented below. Each segment’s assets and capital expenditures are not reviewed by the CODM.

    

2017

2018

2019

2019

 

RUB

RUB

RUB

$

 

Search and Portal:

Revenues from external customers

 

79,104

95,496

113,007

1,433.2

Intersegment revenues

 

3,295

5,525

8,827

111.9

Depreciation and amortization

(9,781)

(10,064)

(12,113)

(153.6)

Adjusted operating income

 

28,185

38,444

45,416

576.0

Taxi:

Revenues from external customers

 

4,891

19,213

38,045

482.5

Intersegment revenues

 

Depreciation and amortization

(46)

(745)

(967)

(12.3)

Adjusted operating income

 

(8,009)

(4,530)

542

6.9

Classifieds:

Revenues from external customers

2,060

3,717

5,390

68.4

Intersegment revenues

Depreciation and amortization

(53)

(67)

(27)

(0.3)

Adjusted operating income

74

(205)

297

3.8

Media Services:

Revenues from external customers

1,187

1,909

3,867

49.0

Intersegment revenues

Depreciation and amortization

(99)

(71)

(94)

(1.2)

Adjusted operating income

(507)

(845)

(2,259)

(28.6)

Other Bets and Experiments:

Revenues from external customers

 

1,844

5,625

15,082

191.3

Intersegment revenues

 

Depreciation and amortization

(1,122)

(1,037)

(1,376)

(17.5)

Adjusted operating income

 

(3,278)

(4,146)

(6,581)

(83.5)

E-commerce:

Revenues from external customers

4,968

1,697

Intersegment revenues

Depreciation and amortization

(54)

(11)

Adjusted operating income

1,556

(273)

Eliminations:

Revenues from external customers

 

-

Intersegment revenues

 

(3,295)

(5,525)

(8,827)

(111.9)

Depreciation and amortization

(84)

(142)

(200)

(2.5)

Adjusted operating income

 

Total:

Revenues from external customers

 

94,054

127,657

175,391

2,224.4

Intersegment revenues

 

Depreciation and amortization

(11,239)

(12,137)

(14,777)

(187.4)

Adjusted operating income

 

18,021

28,445

37,415

474.6

The reconciliation between adjusted operating income and net income is as follows:

2017

2018

2019

2019

 

    

RUB

    

RUB

    

RUB

    

$

 

 

Adjusted operating income

18,021

28,445

37,415

474.6

Less: share-based compensation expense

(4,193)

(6,552)

(9,855)

(125.0)

Add: interest income

2,909

3,382

3,315

42.0

Less: interest expense

(897)

(945)

(74)

(0.9)

Less: other (loss)/income, net

(757)

936

(5,086)

(64.5)

Add: effect of Yandex.Market deconsolidation

28,244

Less: operating losses resulting from sanctions in Ukraine

(404)

Less: amortization of acquisition-related intangible assets

(379)

(1,007)

(1,179)

(15.0)

Less: compensation expense related to contingent consideration

(203)

(44)

(38)

(0.5)

Less: one-off restructuring cost

(881)

(11.1)

Less: goodwill impairment

(762)

(9.7)

Less: income tax expense

(5,016)

(8,201)

(11,656)

(147.9)

Net income

9,081

44,258

11,199

142.0

The Company’s revenues consist of the following:

    

2017

    

2018

    

2019

    

2019

 

RUB

RUB

RUB

$

 

Online advertising revenues(1):

Yandex websites

 

65,149

 

78,696

 

96,258

 

1,220.8

Yandex ad network websites

 

22,251

 

24,041

 

25,480

 

323.1

Total online advertising revenues

 

87,400

 

102,737

 

121,738

 

1,543.9

Revenues of Taxi business

4,891

19,213

37,931

481.1

Other revenues

 

1,763

 

5,707

 

15,722

199.4

Total revenues

 

94,054

 

127,657

 

175,391

 

2,224.4

(1)The Company records revenue net of VAT, sales agency commissions and bonuses and discounts. Because it is impractical to track commissions, bonuses and discounts for online advertising revenues generated on Yandex websites and on those of the Yandex ad network members separately, the Company has allocated commissions, bonuses and discounts between its Yandex websites and the Yandex ad network websites proportionately to their respective gross revenue contributions.

Revenues disaggregated by geography, based on the billing address of the customer, consist of the following:

    

2017

    

2018

    

2019

    

2019

 

RUB

RUB

RUB

$

 

Revenues:

Russia

 

87,470

 

118,128

 

162,958

2,066.7

Rest of the world

 

6,584

 

9,529

 

12,433

157.7

Total revenues

 

94,054

 

127,657

 

175,391

2,224.4

The following table sets forth long-lived assets other than financial instruments and deferred tax assets by geographic area:

    

2017

    

2018

    

2019

    

2019

 

RUB

RUB

RUB

$

 

Long-lived assets:

Russia

 

44,541

 

117,602

 

131,267

1,664.8

Finland

6,802

5,946

5,668

71.9

Rest of the world

 

805

 

1,070

 

1,135

 

14.4

Total long-lived assets

 

52,148

 

124,618

 

138,070

 

1,751.1