13F-HR 1 q2201113f.TXT UNITED STATES SECURITIES AND EXCHANGE COMMISSION WASHINGTON D.C. 20549 FORM 13F FORM 13F COVER PAGE Report for the Calendar Year or Quarter ended: 3/31/2011 Check here if Amendment [ ]; Amendment Number: This Amendment : [ ] is a restatement. [ ] adds new holdings entries. Institutional Investment Manager Filing this Report: Name: NELSON ROBERTS INVESTMENT ADVISORS, LLC Address: 1950 University Avenue, Suite 202 East Palo Alto, California 94303 13F File Number: 028-NEW The institutional investment manager filing this report and the person by whom it is signed hereby represent that the person signing the report is authorized to submit it, that all information contained herein is true, correct and complete, and that it is understood that all required items, statements, schedules, lists, and tables, are considered integral parts of this submission. Person Signing this Report on Behalf of Reporting Manager: Name: Brian Roberts Title: Manager Phone: 650-322-4000 Signature, Place, and Date of Signing: /s/ Brian Roberts East Palo Alto, CA 5/11/2011 Report Type (Check only one.): [x] 13F HOLDINGS REPORT. [ ] 13F NOTICE. [ ] 13F COMBINATION REPORT. List of Other Managers Reporting for this Manager: 0 FORM 13F SUMMARY PAGE Report Summary: Number of Other Included Managers: 0 Form 13F Information Table Entry Total: 78 Form 13F Information Table Value Total: $137744 FORM 13F INFORMATION TABLE TITLE OF VALUE SHARES/ SH/ PUT/ INVESTMT OTHER VOTING AUTHORITY NAME OF ISSUER CLASS CUSIP (x$1000) PRN AMT PRN CALL DISCRETN MGRS SOLE SHARED NONE -------------------------- -------- --------- -------- ------- --- ---- -------- ----- ------- ------ ---- Abbott Labs COM 002824100 758 15450 SH SOLE 15450 0 0 Adobe Systems Inc COM 00724F101 2757 83152 SH SOLE 83152 0 0 Akamai Technologies COM 00971T101 3353 88249 SH SOLE 88249 0 0 Royal Dutch Shell PLC COM 780259107 3497 47747 SH SOLE 47747 0 0 American Express COM 025816109 759 16800 SH SOLE 16800 0 0 Amyris COM 03236M101 185 6475 SH SOLE 6475 0 0 Apple Computer COM 037833100 1076 3087 SH SOLE 3087 0 0 Automatic Data Processing COM 053015103 323 6300 SH SOLE 6300 0 0 Brown & Brown Inc COM 115236101 2341 90747 SH SOLE 90747 0 0 CVS Corporation COM 126650100 944 27500 SH SOLE 27500 0 0 Cavium Networks COM 14965A101 1955 43515 SH SOLE 43515 0 0 Chevron Corp. COM 166764100 5306 49365 SH SOLE 49365 0 0 Cisco Systems Inc. COM 17275R102 3194 186267 SH SOLE 186267 0 0 Coca-Cola COM 191216100 992 14950 SH SOLE 14950 0 0 Colgate Palmolive COM 194162103 2532 31355 SH SOLE 31355 0 0 Costco Wholesale Corp COM 22160K105 3107 42376 SH SOLE 42376 0 0 Danaher Corp Del COM 235851102 994 19150 SH SOLE 19150 0 0 Diageo PLC-SP ADR SPON ADR 25243Q205 2560 33588 SH SOLE 33588 0 0 Disney (Walt & Co.) COM 254687106 2551 59193 SH SOLE 59193 0 0 Dollar Tree, Inc COM 256746108 477 8600 SH SOLE 8600 0 0 Emerson Electric COM 291011104 4160 71204 SH SOLE 71204 0 0 Expeditors Intl Wash Inc COM 302130109 3129 62401 SH SOLE 62401 0 0 Express Scripts Inc COM 302182100 677 12180 SH SOLE 12180 0 0 Exxon Mobil Corp COM 30231G102 1012 12034 SH SOLE 12034 0 0 Ford Motor Co COM 345370860 256 17200 SH SOLE 17200 0 0 Gen-Probe Inc. COM 36866T103 1488 22420 SH SOLE 22420 0 0 General Electric COM 369604103 359 17896 SH SOLE 17896 0 0 Gilead Sciences COM 375558103 53 1250 SH SOLE 1250 0 0 Goldman Sachs Group COM 38141G104 802 5055 SH SOLE 5055 0 0 Google Inc. - Cl A COM 38259P508 605 1031 SH SOLE 1031 0 0 Hewlett Packard COM 428236103 1341 32730 SH SOLE 32730 0 0 Illumina Inc. COM 452327109 1421 20285 SH SOLE 20285 0 0 Intel Corp. COM 458140100 1886 93441 SH SOLE 93441 0 0 Int'l Business Machines COM 459200101 1922 11789 SH SOLE 11789 0 0 J.P.Morgan Chase & Co COM 46625H100 1428 30971 SH SOLE 30971 0 0 Lindsay Corporation COM 535555106 3442 43559 SH SOLE 43559 0 0 Lowes Companies Inc. COM 548661107 687 26000 SH SOLE 26000 0 0 Marathon Oil COM 565849106 2434 45665 SH SOLE 45665 0 0 Rare Earth ETF COM 57060U472 1566 59525 SH SOLE 59525 0 0 McDonald's Corp COM 580135101 950 12480 SH SOLE 12480 0 0 Medtronic Inc. COM 585055106 763 19400 SH SOLE 19400 0 0 Merck & Co COM 589331107 792 23982 SH SOLE 23982 0 0 Microsoft Corp COM 594918104 2400 94525 SH SOLE 94524 0 0 Myriad Gentics COM 62855J104 1482 73550 SH SOLE 73550 0 0 National Oilwell Varco INC COM 637071101 777 9800 SH SOLE 9800 0 0 Novartis A G Spon ADR SPON ADR 66987V109 2260 41580 SH SOLE 41580 0 0 Nucor Corporation COM 670346105 2788 60587 SH SOLE 60587 0 0 Oracle Corp. COM 68389X105 4051 121170 SH SOLE 121170 0 0 Paychex Inc. COM 704326107 4382 139627 SH SOLE 139627 0 0 Pepsico Inc. COM 713448108 802 12450 SH SOLE 12450 0 0 Financial Select Sector COM 71829664 602 36734 SH SOLE 36734 0 0 Power Integrations COM 739276103 3135 81800 SH SOLE 81800 0 0 Praxair Inc COM 74005P104 2702 26593 SH SOLE 26593 0 0 Qualcomm Inc COM 747525103 255 4650 SH SOLE 4650 0 0 Schlumberger Ltd COM 806857108 4731 50725 SH SOLE 50725 0 0 Materials Select Sector SPDR COM 81369Y100 420 10506 SH SOLE 10506 0 0 Healthcare SPDR COM 81369Y209 1025 30957 SH SOLE 30957 0 0 Consumer Staples SPDR COM 81369Y308 479 16016 SH SOLE 16016 0 0 Consumer Disc SPDR COM 81369Y407 477 12211 SH SOLE 12211 0 0 Energy Select SPDR COM 81369Y506 681 8539 SH SOLE 8539 0 0 Industrial Sector SPDR COM 81369Y704 1084 28790 SH SOLE 28790 0 0 Technology Sector SPDR COM 81369Y803 1730 66374 SH SOLE 66374 0 0 Utilities Sector SPDR COM 81369Y886 2435 76408 SH SOLE 76408 0 0 Sigma-Aldrich COM 826552101 2110 33160 SH SOLE 33160 0 0 J.M. Smucker COM 832696405 3006 42100 SH SOLE 42100 0 0 Staples COM 855030102 697 35875 SH SOLE 35875 0 0 GOLD Trust ETF COM 863307104 1111 7945 SH SOLE 7945 0 0 Sun Hydraulics Corp COM 866942105 2343 54359 SH SOLE 54359 0 0 TJX Companies Inc. COM 872540109 3027 60862 SH SOLE 60862 0 0 Texas Instruments COM 882508104 3178 91968 SH SOLE 91968 0 0 Thermo Fisher Scientific COM 883556102 2724 49037 SH SOLE 49037 0 0 3M Company COM 88579Y101 3090 33049 SH SOLE 33049 0 0 Travelers Companies Inc. COM 89417E109 2217 37267 SH SOLE 37267 0 0 US Bancorp COM 902973304 922 34874 SH SOLE 34874 0 0 Varian Medical Systems Inc. COM 92220P105 3023 44693 SH SOLE 44693 0 0 Verizon Communications COM 92343V104 2437 63238 SH SOLE 63238 0 0 Walgreen Co COM 931422109 942 23460 SH SOLE 23460 0 0 Wells Fargo COM 949746101 985 31053 SH SOLE 31053 0 0