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Intangible Assets
12 Months Ended
Dec. 31, 2011
Goodwill and Intangible Assets Disclosure [Abstract]  
Intangible Assets
INTANGIBLE ASSETS
Goodwill by segment and changes in the carrying amount are as follows:
 
Real Estate
Franchise
Services
 
Company
Owned
Brokerage
Services
 
Relocation
Services
 
Title and
Settlement
Services
 
Total
Company
Goodwill balance at January 1, 2009
1,556

 
600

 
344

 
72

 
2,572

Goodwill Acquired

 
4

 

 
1

 
5

Balance at December 31, 2009
1,556

 
604

 
344

 
73

 
2,577

Goodwill acquired (a)

 
20

 
16

 

 
36

Goodwill reduction for locations sold

 
(2
)
 

 

 
(2
)
Balance at December 31, 2010
1,556

 
622

 
360

 
73

 
2,611

Goodwill acquired

 
3

 

 

 
3

Balance at December 31, 2011
$
1,556

 
$
625

 
$
360

 
$
73

 
$
2,614

Goodwill and accumulated impairment summary
 
 
 
 
 
 
 
 
 
Gross Goodwill as of December 31, 2011
$
2,265

 
$
783

 
$
641

 
$
397

 
$
4,086

Accumulated impairment losses (b)
(709
)
 
(158
)
 
(281
)
 
(324
)
 
(1,472
)
Balance at December 31, 2011
$
1,556

 
$
625

 
$
360

 
$
73

 
$
2,614

_______________
(a)
The increase in goodwill relates to acquisitions of real estate brokerages and the acquisition of Primacy.
(b)
During the fourth quarter of 2008, the Company recorded an impairment charge of $1,739 million which reduced intangible assets by $384 million and reduced goodwill by $1,355 million. During the fourth quarter of 2007, the Company recorded an impairment charge of $667 million which reduced intangible assets by $550 million and reduced goodwill by $117 million.
During the fourth quarter of 2011, 2010 and 2009, the Company performed its annual impairment analysis of goodwill and unamortized intangible assets. These analyses resulted in no impairment charges.
Intangible assets are as follows:
 
As of December 31, 2011
 
As of December 31, 2010
 
Gross
Carrying
Amount
 
Accumulated
Amortization
 
Net
Carrying
Amount
 
Gross
Carrying
Amount
 
Accumulated
Amortization
 
Net
Carrying
Amount
Franchise Agreements
 
 
 
 
 
 
 
 
 
 
 
Amortizable—Franchise agreements (a)
$
2,019

 
$
322

 
$
1,697

 
$
2,019

 
$
255

 
$
1,764

Unamortizable—Franchise agreement (b)
1,145

 

 
1,145

 
1,145

 

 
1,145

Total Franchise Agreements
$
3,164

 
$
322

 
$
2,842

 
$
3,164

 
$
255

 
$
2,909

Unamortizable—Trademarks (c)
$
732

 
$

 
$
732

 
$
732

 
$

 
$
732

Other Intangibles
 
 
 
 
 
 
 
 
 
 
 
Amortizable—License agreements (d)
$
45

 
$
4

 
$
41

 
$
45

 
$
3

 
$
42

Amortizable—Customer relationships (e)
529

 
144

 
385

 
529

 
107

 
422

Amortizable—Pendings and listings (f)

 

 

 
2

 
1

 
1

Unamortizable—Title plant shares (g)
10

 

 
10

 
10

 

 
10

Amortizable—Other (h) 
17

 
14

 
3

 
12

 
9

 
3

Total Other Intangibles
$
601

 
$
162

 
$
439

 
$
598

 
$
120

 
$
478

_______________
(a)    Generally amortized over a period of 30 years.
(b)
Relates to the Real Estate Franchise Services franchise agreement with NRT, which is expected to generate future cash flows for an indefinite period of time.
(c)
Relates to the Century 21, Coldwell Banker, ERA, The Corcoran Group, Coldwell Banker Commercial and Cartus tradenames, which are expected to generate future cash flows for an indefinite period of time.
(d)
Relates to the Sotheby’s International Realty and Better Homes and Gardens Real Estate agreements which are being amortized over 50 years (the contractual term of the license agreements).
(e)
Relates to the customer relationships at the Title and Settlement Services segment and the Relocation Services segment. These relationships are being amortized over a period of 5 to 20 years.
(f)
Amortized over the estimated closing period of the underlying contracts (in most cases five months).
(g)
Primarily related to the Texas American Title Company title plant shares. Ownership in a title plant is required to transact title insurance in certain states. The Company expects to generate future cash flows for an indefinite period of time.
(h)
Generally amortized over periods ranging from 2 to 10 years.
Intangible asset amortization expense is as follows:
 
For the Year Ended December 31,
 
2011
 
2010
 
2009
Franchise agreements
67

 
67

 
67

License agreement
1

 

 
1

Customer relationships
37

 
37

 
25

Pendings and listings
2

 
1

 
1

Other
5

 
6

 
1

Total
112

 
111

 
95

Based on the Company’s amortizable intangible assets as of December 31, 2011, the Company expects related amortization expense to be approximately $107 million, $105 million, $105 million, $95 million, $95 million and $1,619 million in 2012, 2013, 2014, 2015, 2016 and thereafter, respectively.