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Share-based Compensation (Allocation of recognized period costs and expenses) (Details)
In Thousands, unless otherwise specified
12 Months Ended
Dec. 31, 2014
USD ($)
Dec. 31, 2014
CNY
Dec. 31, 2013
CNY
Dec. 31, 2012
CNY
Dec. 31, 2014
Cost of revenues [Member]
USD ($)
Dec. 31, 2014
Cost of revenues [Member]
CNY
Dec. 31, 2013
Cost of revenues [Member]
CNY
Dec. 31, 2012
Cost of revenues [Member]
CNY
Dec. 31, 2014
Sales and marketing expenses [Member]
USD ($)
Dec. 31, 2014
Sales and marketing expenses [Member]
CNY
Dec. 31, 2013
Sales and marketing expenses [Member]
CNY
Dec. 31, 2012
Sales and marketing expenses [Member]
CNY
Dec. 31, 2014
General and administrative expenses [Member]
USD ($)
Dec. 31, 2014
General and administrative expenses [Member]
CNY
Dec. 31, 2013
General and administrative expenses [Member]
CNY
Dec. 31, 2012
General and administrative expenses [Member]
CNY
Dec. 31, 2014
Technology and product development expenses [Member]
USD ($)
Dec. 31, 2014
Technology and product development expenses [Member]
CNY
Dec. 31, 2013
Technology and product development expenses [Member]
CNY
Dec. 31, 2012
Technology and product development expenses [Member]
CNY
Employee Service Share-based Compensation, Allocation of Recognized Period Costs [Line Items]                                        
Share-based compensation recognized in costs and expenses $ 8,571us-gaap_AllocatedShareBasedCompensationExpense 53,181us-gaap_AllocatedShareBasedCompensationExpense 16,723us-gaap_AllocatedShareBasedCompensationExpense 6,759us-gaap_AllocatedShareBasedCompensationExpense $ 2,626us-gaap_AllocatedShareBasedCompensationExpense
/ us-gaap_IncomeStatementLocationAxis
= us-gaap_CostOfSalesMember
16,295us-gaap_AllocatedShareBasedCompensationExpense
/ us-gaap_IncomeStatementLocationAxis
= us-gaap_CostOfSalesMember
7,293us-gaap_AllocatedShareBasedCompensationExpense
/ us-gaap_IncomeStatementLocationAxis
= us-gaap_CostOfSalesMember
958us-gaap_AllocatedShareBasedCompensationExpense
/ us-gaap_IncomeStatementLocationAxis
= us-gaap_CostOfSalesMember
$ 1,644us-gaap_AllocatedShareBasedCompensationExpense
/ us-gaap_IncomeStatementLocationAxis
= us-gaap_SellingAndMarketingExpenseMember
10,200us-gaap_AllocatedShareBasedCompensationExpense
/ us-gaap_IncomeStatementLocationAxis
= us-gaap_SellingAndMarketingExpenseMember
3,922us-gaap_AllocatedShareBasedCompensationExpense
/ us-gaap_IncomeStatementLocationAxis
= us-gaap_SellingAndMarketingExpenseMember
1,423us-gaap_AllocatedShareBasedCompensationExpense
/ us-gaap_IncomeStatementLocationAxis
= us-gaap_SellingAndMarketingExpenseMember
$ 3,373us-gaap_AllocatedShareBasedCompensationExpense
/ us-gaap_IncomeStatementLocationAxis
= us-gaap_GeneralAndAdministrativeExpenseMember
20,927us-gaap_AllocatedShareBasedCompensationExpense
/ us-gaap_IncomeStatementLocationAxis
= us-gaap_GeneralAndAdministrativeExpenseMember
3,662us-gaap_AllocatedShareBasedCompensationExpense
/ us-gaap_IncomeStatementLocationAxis
= us-gaap_GeneralAndAdministrativeExpenseMember
4,085us-gaap_AllocatedShareBasedCompensationExpense
/ us-gaap_IncomeStatementLocationAxis
= us-gaap_GeneralAndAdministrativeExpenseMember
$ 928us-gaap_AllocatedShareBasedCompensationExpense
/ us-gaap_IncomeStatementLocationAxis
= us-gaap_ResearchAndDevelopmentExpenseMember
5,759us-gaap_AllocatedShareBasedCompensationExpense
/ us-gaap_IncomeStatementLocationAxis
= us-gaap_ResearchAndDevelopmentExpenseMember
1,846us-gaap_AllocatedShareBasedCompensationExpense
/ us-gaap_IncomeStatementLocationAxis
= us-gaap_ResearchAndDevelopmentExpenseMember
293us-gaap_AllocatedShareBasedCompensationExpense
/ us-gaap_IncomeStatementLocationAxis
= us-gaap_ResearchAndDevelopmentExpenseMember