XML 66 R44.htm IDEA: XBRL DOCUMENT

Segments (Tables)

12 Months Ended

Dec. 31, 2014

	For the Years Ended December 31,
	2012		2013		2014		2014
	RMB		RMB		RMB		US$
Revenues
Net advertising services	610,160		863,737		1,190,158		191,819
Paid services	500,844		560,738		447,702		72,156
Total revenues	1,111,004		1,424,475		1,637,860		263,975
Cost of revenues
Net advertising services	(313,141	)	(379,868	)	(522,553	)	(84,220	)
Paid services	(318,158	)	(316,487	)	(259,079	)	(41,756	)
Total cost of revenues	(631,299	)	(696,355	)	(781,632	)	(125,976	)
Gross profit
Net advertising services	297,019		483,869		667,605		107,599
Paid services	182,686		244,251		188,623		30,400
Total gross profit	479,705		728,120		856,228		137,999

- Definition

Tabular disclosure of the profit or loss and total assets for each reportable segment. An entity discloses certain information on each reportable segment if the amounts (a) are included in the measure of segment profit or loss reviewed by the chief operating decision maker or (b) are otherwise regularly provided to the chief operating decision maker, even if not included in that measure of segment profit or loss.

+ References+ Details