Principal Accounting Policies (Revenue recognition) (Details) In Millions, unless otherwise specified	12 Months Ended
Dec. 31, 2012 USD ($)	Dec. 31, 2012 CNY	Dec. 31, 2011 CNY	Dec. 31, 2010 CNY	Dec. 31, 2012 Phoenix TV [Member]
Revenue recognition [Line Item]
Agency service fees to third-party advertising agencies	$ 12.5	77.7	49.1	26.9
Revenue from barter transactions involving exchanging advertising services for content, technical and marketing services	$ 0.4	2.3	2.3	0
Percentage of revenues generated from sales of Phoenix TV's video content paid to Phoenix TV (as a percent)					50.00%

Total revenue recognized from advertising barter transactions for each income statement presented.

Reference 1: http://www.xbrl.org/2003/role/presentationRef

-Publisher FASB

-Name Emerging Issues Task Force (EITF)

-Number 99-17

-Paragraph 8

-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 2: http://www.xbrl.org/2003/role/presentationRef

-Publisher FASB

-Name Accounting Standards Codification

-Topic 605

-SubTopic 20

-Section 50

-Paragraph 1

-URI http://asc.fasb.org/extlink&oid=6406959&loc=d3e49171-111630

Name:	us-gaap_AdvertisingBarterTransactionsAdvertisingBarterRevenue
Namespace Prefix:	us-gaap_
Data Type:	xbrli:monetaryItemType
Balance Type:	credit
Period Type:	duration