0001671933-25-000065.txt : 20250515 0001671933-25-000065.hdr.sgml : 20250515 20250515170525 ACCESSION NUMBER: 0001671933-25-000065 CONFORMED SUBMISSION TYPE: 4 PUBLIC DOCUMENT COUNT: 1 CONFORMED PERIOD OF REPORT: 20250513 FILED AS OF DATE: 20250515 DATE AS OF CHANGE: 20250515 REPORTING-OWNER: OWNER DATA: COMPANY CONFORMED NAME: WELLS DAVID B CENTRAL INDEX KEY: 0001507645 ORGANIZATION NAME: FILING VALUES: FORM TYPE: 4 SEC ACT: 1934 Act SEC FILE NUMBER: 001-37879 FILM NUMBER: 25955203 MAIL ADDRESS: STREET 1: C/O THE TRADE DESK, INC. STREET 2: 42 NORTH CHESTNUT STREET CITY: VENTURA STATE: CA ZIP: 93001 ISSUER: COMPANY DATA: COMPANY CONFORMED NAME: Trade Desk, Inc. CENTRAL INDEX KEY: 0001671933 STANDARD INDUSTRIAL CLASSIFICATION: SERVICES-COMPUTER PROGRAMMING, DATA PROCESSING, ETC. [7370] ORGANIZATION NAME: 06 Technology EIN: 271887399 STATE OF INCORPORATION: NV FISCAL YEAR END: 1231 BUSINESS ADDRESS: STREET 1: 42 N. CHESTNUT STREET CITY: VENTURA STATE: CA ZIP: 93001 BUSINESS PHONE: (805) 585-3434 MAIL ADDRESS: STREET 1: 42 N. CHESTNUT STREET CITY: VENTURA STATE: CA ZIP: 93001 4 1 wk-form4_1747343118.xml FORM 4 X0508 4 2025-05-13 0 0001671933 Trade Desk, Inc. TTD 0001507645 WELLS DAVID B C/O THE TRADE DESK, INC. 42 NORTH CHESTNUT STREET VENTURA CA 93001 1 0 0 0 0 Class A Common Stock 2025-05-13 4 M 0 6990 58.458 A 73975 D Class A Common Stock 2025-05-13 4 M 0 1390 58.458 A 75365 D Class A Common Stock 2025-05-13 4 M 0 670 58.458 A 76035 D Class A Common Stock 2025-05-13 4 M 0 220 58.458 A 76255 D Class A Common Stock 2025-05-13 4 M 0 6826 49.03 A 83081 D Class A Common Stock 2025-05-13 4 M 0 1365 49.03 A 84446 D Class A Common Stock 2025-05-13 4 M 0 655 49.03 A 85101 D Class A Common Stock 2025-05-13 4 M 0 218 49.03 A 85319 D Class A Common Stock 2025-05-13 4 M 0 7282 66.26 A 92601 D Class A Common Stock 2025-05-13 4 M 0 1374 66.26 A 93975 D Class A Common Stock 2025-05-13 4 M 0 1374 66.26 A 95349 D Class A Common Stock 2025-05-13 4 M 0 274 66.26 A 95623 D Class A Common Stock 2025-05-13 4 S 0 28638 79.88 D 66985 D Stock Option (Right to Buy) 58.458 2025-05-13 4 M 0 6990 0 D 2031-05-27 Class A Common Stock 6990 0 D Stock Option (Right to Buy) 58.458 2025-05-13 4 M 0 1390 0 D 2031-05-27 Class A Common Stock 1390 0 D Stock Option (Right to Buy) 58.458 2025-05-13 4 M 0 670 0 D 2031-05-27 Class A Common Stock 670 0 D Stock Option (Right to Buy) 58.458 2025-05-13 4 M 0 220 0 D 2031-05-27 Class A Common Stock 220 0 D Stock Option (Right to Buy) 49.03 2025-05-13 4 M 0 6826 0 D 2032-05-26 Class A Common Stock 6826 0 D Stock Option (Right to Buy) 49.03 2025-05-13 4 M 0 1365 0 D 2032-05-26 Class A Common Stock 1365 0 D Stock Option (Right to Buy) 49.03 2025-05-13 4 M 0 655 0 D 2032-05-26 Class A Common Stock 655 0 D Stock Option (Right to Buy) 49.03 2025-05-13 4 M 0 218 0 D 2032-05-26 Class A Common Stock 218 0 D Stock Option (Right to Buy) 66.26 2025-05-13 4 M 0 7282 0 D 2033-05-25 Class A Common Stock 7282 0 D Stock Option (Right to Buy) 66.26 2025-05-13 4 M 0 1374 0 D 2033-05-25 Class A Common Stock 1374 0 D Stock Option (Right to Buy) 66.26 2025-05-13 4 M 0 1374 0 D 2033-05-25 Class A Common Stock 1374 0 D Stock Option (Right to Buy) 66.26 2025-05-13 4 M 0 274 0 D 2033-05-25 Class A Common Stock 274 0 D These sales represent the aggregate shares from the twelve acquisitions reported above. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $79.88 to $79.92, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. This option was previously reported as covering 699 shares at an exercise price of $584.58 per share, but was adjusted to reflect a 10-for-1 stock split effective June 16, 2021. The option was granted on May 27, 2021. The shares subject to the option vested in four equal installments at the earlier of, for each such installment, (i) the date of the Issuer's applicable regularly scheduled quarterly Corporate Board meeting for the next four quarters from the date of grant or (ii) the date of each of the next four corresponding quarterly anniversaries of the date of grant, provided all then unvested shares vested in full on the date of the Issuer's next annual meeting of stockholders, all subject to the Reporting Person's continuous service as a member of the board of directors immediately prior to such date. This option was previously reported as covering 139 shares at an exercise price of $584.58 per share, but was adjusted to reflect a 10-for-1 stock split effective June 16, 2021. This option was previously reported as covering 67 shares at an exercise price of $584.58 per share, but was adjusted to reflect a 10-for-1 stock split effective June 16, 2021. The option was granted on May 27, 2021. The shares subject to the option vested in four equal installments at the earlier of, for each such installment, (i) the date of the Issuer's applicable regularly scheduled quarterly Corporate Board meeting for the next four quarters from the date of grant or (ii) the date of each of the next four corresponding quarterly anniversaries of the date of grant, provided all then unvested shares vested in full on the date of the Issuer's next annual meeting of stockholders, all subject to the Reporting Person's continuous service as a member of the audit committee immediately prior to such date. This option was previously reported as covering 22 shares at an exercise price of $584.58 per share, but was adjusted to reflect a 10-for-1 stock split effective June 16, 2021. The option was granted on May 27, 2021. The shares subject to the option vested in four equal installments at the earlier of, for each such installment, (i) the date of the Issuer's applicable regularly scheduled quarterly Corporate Board meeting for the next four quarters from the date of grant or (ii) the date of each of the next four corresponding quarterly anniversaries of the date of grant, provided all then unvested shares vested in full on the date of the Issuer's next annual meeting of stockholders, all subject to the Reporting Person's continuous service as a member of the compensation committee immediately prior to such date. The option was granted on May 26, 2022. The shares subject to the option vested in four equal installments at the earlier of, for each such installment, (i) the date of the Issuer's applicable regularly scheduled quarterly Corporate Board meeting for the next four quarters from the date of grant or (ii) the date of each of the next four corresponding quarterly anniversaries of the date of grant, provided all then unvested shares vested in full on the date of the Issuer's next annual meeting of stockholders, all subject to the Reporting Person's continuous service as a member of the board of directors immediately prior to such date. The option was granted on May 26, 2022. The shares subject to the option vested in four equal installments at the earlier of, for each such installment, (i) the date of the Issuer's applicable regularly scheduled quarterly Corporate Board meeting for the next four quarters from the date of grant or (ii) the date of each of the next four corresponding quarterly anniversaries of the date of grant, provided all then unvested shares vested in full on the date of the Issuer's next annual meeting of stockholders, all subject to the Reporting Person's continuous service as a member of the audit committee immediately prior to such date. The option was granted on May 26, 2022. The shares subject to the option vested in four equal installments at the earlier of, for each such installment, (i) the date of the Issuer's applicable regularly scheduled quarterly Corporate Board meeting for the next four quarters from the date of grant or (ii) the date of each of the next four corresponding quarterly anniversaries of the date of grant, provided all then unvested shares vested in full on the date of the Issuer's next annual meeting of stockholders, all subject to the Reporting Person's continuous service as a member of the compensation committee immediately prior to such date. The option was granted on May 25, 2023. The shares subject to the option vested in four equal installments at the earlier of, for each such installment, (i) the date of the Issuer's applicable regularly scheduled quarterly Corporate Board meeting for the next four quarters from the date of grant or (ii) the date of each of the next four corresponding quarterly anniversaries of the date of grant, provided all then unvested shares vested in full on the date of the Issuer's next annual meeting of stockholders, all subject to the Reporting Person's continuous service as a member of the board of directors immediately prior to such date. The option was granted on May 25, 2023. The shares subject to the option vested in four equal installments at the earlier of, for each such installment, (i) the date of the Issuer's applicable regularly scheduled quarterly Corporate Board meeting for the next four quarters from the date of grant or (ii) the date of each of the next four corresponding quarterly anniversaries of the date of grant, provided all then unvested shares vested in full on the date of the Issuer's next annual meeting of stockholders, all subject to the Reporting Person's continuous service as a member of the audit committee immediately prior to such date. The option was granted on May 25, 2023. The shares subject to the option vested in four equal installments at the earlier of, for each such installment, (i) the date of the Issuer's applicable regularly scheduled quarterly Corporate Board meeting for the next four quarters from the date of grant or (ii) the date of each of the next four corresponding quarterly anniversaries of the date of grant, provided all then unvested shares vested in full on the date of the Issuer's next annual meeting of stockholders, all subject to the Reporting Person's continuous service as a member of the compensation committee immediately prior to such date. /s/ Kelli Faerber, Attorney-In-Fact for David B. Wells 2025-05-15