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SUMMARY OF PRINCIPAL ACCOUNTING POLICIES (Details 4) (USD $)
12 Months Ended
Dec. 31, 2014
Dec. 31, 2013
Dec. 31, 2012
Share-based compensation      
Share-based compensation $ 2,228,431us-gaap_AllocatedShareBasedCompensationExpense $ 2,142,445us-gaap_AllocatedShareBasedCompensationExpense $ 2,206,480us-gaap_AllocatedShareBasedCompensationExpense
Cost of revenues      
Share-based compensation      
Share-based compensation 294,132us-gaap_AllocatedShareBasedCompensationExpense
/ us-gaap_IncomeStatementLocationAxis
= us-gaap_CostOfSalesMember
289,921us-gaap_AllocatedShareBasedCompensationExpense
/ us-gaap_IncomeStatementLocationAxis
= us-gaap_CostOfSalesMember
255,315us-gaap_AllocatedShareBasedCompensationExpense
/ us-gaap_IncomeStatementLocationAxis
= us-gaap_CostOfSalesMember
Product development expenses      
Share-based compensation      
Share-based compensation 448,179us-gaap_AllocatedShareBasedCompensationExpense
/ us-gaap_IncomeStatementLocationAxis
= us-gaap_ResearchAndDevelopmentExpenseMember
360,852us-gaap_AllocatedShareBasedCompensationExpense
/ us-gaap_IncomeStatementLocationAxis
= us-gaap_ResearchAndDevelopmentExpenseMember
498,500us-gaap_AllocatedShareBasedCompensationExpense
/ us-gaap_IncomeStatementLocationAxis
= us-gaap_ResearchAndDevelopmentExpenseMember
Sales and marketing expenses      
Share-based compensation      
Share-based compensation 16,394us-gaap_AllocatedShareBasedCompensationExpense
/ us-gaap_IncomeStatementLocationAxis
= us-gaap_SellingAndMarketingExpenseMember
31,938us-gaap_AllocatedShareBasedCompensationExpense
/ us-gaap_IncomeStatementLocationAxis
= us-gaap_SellingAndMarketingExpenseMember
68,978us-gaap_AllocatedShareBasedCompensationExpense
/ us-gaap_IncomeStatementLocationAxis
= us-gaap_SellingAndMarketingExpenseMember
General and administrative expenses      
Share-based compensation      
Share-based compensation $ 1,469,726us-gaap_AllocatedShareBasedCompensationExpense
/ us-gaap_IncomeStatementLocationAxis
= us-gaap_GeneralAndAdministrativeExpenseMember
$ 1,459,734us-gaap_AllocatedShareBasedCompensationExpense
/ us-gaap_IncomeStatementLocationAxis
= us-gaap_GeneralAndAdministrativeExpenseMember
$ 1,383,687us-gaap_AllocatedShareBasedCompensationExpense
/ us-gaap_IncomeStatementLocationAxis
= us-gaap_GeneralAndAdministrativeExpenseMember