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SUMMARY OF PRINCIPAL ACCOUNTING POLICIES (Tables)
12 Months Ended
Dec. 31, 2014
SUMMARY OF PRINCIPAL ACCOUNTING POLICIES  
Schedule of estimated useful lives of property and equipment

 

                                                                                                                                                                                    

 

 

Estimated useful lives

Leasehold improvements

 

Lesser of the lease term or their estimated useful lives

Computers and office equipment

 

3-5 years

Software

 

Lesser of 5 years or the contracted term of use

Vehicles

 

4 years

 

Schedule of allocation of share-based compensation

 

                                                                                                                                                                                    

 

 

Years ended December 31,

 

 

 

2012

 

2013

 

2014

 

Includes share-based compensation related to:

 

 

 

 

 

 

 

 

 

 

Cost of revenues

 

$

255,315 

 

$

289,921 

 

$

294,132 

 

Product development expenses

 

 

498,500 

 

 

360,852 

 

 

448,179 

 

Sales and marketing expenses

 

 

68,978 

 

 

31,938 

 

 

16,394 

 

General and administrative expenses

 

 

1,383,687 

 

 

1,459,734 

 

 

1,469,726 

 

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$

2,206,480 

 

$

2,142,445 

 

$

2,228,431 

 

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