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CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS AND COMPREHENSIVE LOSS (UNAUDITED)
3 Months Ended 6 Months Ended
Jun. 30, 2015
USD ($)
$ / shares
shares
Jun. 30, 2015
CAD
shares
Jun. 30, 2014
USD ($)
Jun. 30, 2014
CAD
Jun. 30, 2015
USD ($)
$ / shares
shares
Jun. 30, 2015
CAD
shares
Jun. 30, 2014
USD ($)
Jun. 30, 2014
CAD
Income Statement [Abstract]                
REVENUE   CAD 6,000   $ 6,000    
COST OF GOODS SOLD   7,057   7,057    
GROSS LOSS | $ $ (1,057)     $ (1,057)    
OPERATING EXPENSES                
Research and development   1,648     CAD 2,178  
Marketing, advertising and promotion   424,458     438,233  
Salaries and related expenses, including stock-based compensation   97,649     114,150  
Professional fees   4,736,115     5,615,043  
Rent   1,187     1,187  
Depreciation and amortization   9,195     12,449  
General and administrative   202,551   CAD 2,788   253,616   CAD 4,760
Total operating expenses   5,472,803   CAD 2,788   6,436,856   CAD 4,760
OTHER (INCOME) EXPENSE                
Interest expense, net   174,813     177,674  
FV adjustment on derivative liability   26,803     60,193  
Total other (income) expense   201,616     237,867  
Net loss before provision for income taxes   CAD (5,675,476)   CAD (2,788)   CAD (6,675,780)   CAD (4,760)
Provision for income taxes        
NET LOSS   CAD (5,675,476)   CAD (2,788)   CAD (6,675,780)   CAD (4,760)
WEIGHTED AVERAGE NUMBER OF SHARES OUTSTANDING | shares 315,607,057 315,607,057     275,215,740 275,215,740    
NET LOSS PER SHARE | $ / shares $ (0.01)       $ (0.01)