Goodwill and Other Intangible Assets (Schedule of Intangible Assets) (Details) (USD $)			9 Months Ended
	Sep. 30, 2014	Dec. 31, 2013	Sep. 30, 2014 Trade Name [Member]	Sep. 30, 2014 Technology [Member]	Sep. 30, 2014 Customer Relationships [Member]	Sep. 30, 2014 Domain Names [Member]
Finite-Lived Intangible Assets [Line Items]
Gross Carrying Amount	$ 3,579,000		$ 120,000	$ 2,130,000	$ 1,320,000	$ 9,000
Accumulated Amortization	34,667	9,000	1,000	9,667	15,000	9,000
Net Carrying Value	3,544,333		119,000	2,120,333	1,305,000
Goodwill	8,407,227
Total intangible assets	$ 11,951,560
Weighted Average Remaining Life			4 years 10 months 24 days	10 years 10 months 24 days	10 years 10 months 24 days