Summary of Significant Accounting Policies (Details) (USD $)	3 Months Ended							3 Months Ended				12 Months Ended	3 Months Ended
	Mar. 31, 2014	Mar. 31, 2013	Dec. 31, 2013	Mar. 31, 2014 Leasehold improvements [Member]	Dec. 31, 2013 Leasehold improvements [Member]	Mar. 31, 2014 Furniture and fixtures [Member]	Dec. 31, 2013 Furniture and fixtures [Member]	Mar. 31, 2014 Computer equipment and software [Member]	Dec. 31, 2013 Computer equipment and software [Member]	Mar. 31, 2014 Construction in progress [Member]	Dec. 31, 2013 Construction in progress [Member]	Dec. 31, 2011 Software [Member]	Mar. 31, 2014 Software [Member] Minimum [Member]	Mar. 31, 2014 Software [Member] Maximum [Member]
Property, Plant and Equipment [Line Items]
Property and equipment, gross	$ 472,603		$ 472,603	$ 16,245	$ 16,245	$ 13,619	$ 13,619	$ 427,286	$ 427,286	$ 15,453	$ 15,453
Less: Accumulated depreciation	(175,371)		(145,261)
Property and equipment, net	297,232		327,342
Estimated useful lives								3 years				5 years	3 years	5 years
Payments to acquire software license classified as property and equipment												100,000
Credit card processing fees included as a component of general and administrative expenses		$ 50,115
Number of major customers accounting for more than 10% of revenue	0	0