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Commitments and Contingencies (Details Narrative) (USD $)
0 Months Ended 1 Months Ended 4 Months Ended 9 Months Ended 12 Months Ended 0 Months Ended
Aug. 15, 2013
Aug. 01, 2013
Jul. 02, 2013
May 29, 2013
Apr. 08, 2013
Mar. 08, 2013
Mar. 04, 2013
Oct. 29, 2012
Oct. 18, 2012
Oct. 05, 2012
Aug. 15, 2012
May 09, 2012
Apr. 30, 2012
Jan. 23, 2012
Mar. 23, 2011
Jan. 26, 2011
Sep. 30, 2012
Dec. 15, 2012
Sep. 30, 2013
Dec. 31, 2012
Dec. 31, 2011
Jun. 13, 2012
Jun. 01, 2012
Mar. 08, 2013
Equity Issuance One During Period
Mar. 08, 2013
Equity Issuance Two During Period
Mar. 05, 2013
VP Operations and Customer Service
Mar. 05, 2013
CTO
Mar. 05, 2013
Comptroller
Aug. 15, 2013
CEO
Sep. 18, 2013
VP Marketing
Sep. 25, 2013
VP Innovation
Deferred Compensation Arrangements - Consulting Services                                                              
Consulting Services, cash compensation                             $ 0       $ 1,331,541 $ 717,864                      
Consulting Services, warrants compensation               454,863             800,000                                
Exercise price   $ 1.00           $ 0.98   $ 0.99       $ 1.59 $ 0.625 $ 0.25                         $ 1.00 $ 1.03 $ 1.11
Warrants, term   3 years           5 years             5 Years 0 Months                                
Terms of professional services agreement   On August 1, 2013, the Company entered into a professional services agreement. In connection with the agreement, the Company issued 150,000 warrants to purchase common stock at an exercise price of $1.00 per share with a term of 3 years in exchange for professional services. As of September 30, 2013, all warrants were exercisable. This agreement also requires the Company to pay $7,500 in cash per month for 12 months in exchange for sales and marketing services. The agreement terminates on July 31, 2014 but is cancellable after the first six months.   On May 29, 2013 the Company entered into a professional services agreement. The agreement requires the Company to pay $25,000 per month in exchange for marketing and advertising services. The agreement terminates on December 31, 2014 but is cancellable at any time.     On March 4, 2013, the Company amended the agreement so that each month is a fixed fee of $25,000 payable in $12,500 cash and $12,500 in restricted common stock. The addendum also waived all fees and other amounts exceeding $25,000 owed for November and Decemer 2012. On October 29, 2012, the Company entered into a professional services agreement. In connection with the agreement, the Company issued 454,863 warrants to purchase common stock at an exercise price of $0.98 per share with a term of 5 years in exchange for professional services. As of December 31, 2012, 227,433 of such warrants were exercisable. The agreement also call for certain incentives that if achieved call for the disbursement of $500,000 or more depending on the size of transaction as well as fees to arrange funding. See Note 7 for discussion of warrants. On October 18, 2012, the Company entered into a professional services agreement. The agreement requires the Company to pay a monthly cash retainer of $12,500 to cover professional services provided by the service provider. Additionally, any service that exceeds the $12,500 retainer are to be paid through issuances of the Company’s common stock with a vesting schedule of six months from delivery date. At December 31, 2012, the Company has an accrued liability of $25,000, which is expected to be settled in shares of the Company's common stock.                                            
Monthly cash retainer                 12,500                                            
Accrued liability                                       25,000                      
Warrants exercisable                                       227,433                      
Proceeds from Exercise of Warrants:                                                              
Proceeds from exercise of warrant                       500,000               500,000                      
Date of Warrant Exercised                       May 09, 2012     May 09, 2012         May 09, 2012                      
Price per share on warrants exercised                       $ 0.625                                      
Stock Issued During Period - Officer Compensation                                                              
Options grants to principal   150,000           454,863   1,010,000 960,000   100,000 533,000 800,000 384,000       533,000                 1,493,449 125,000 150,000
Options vested                   510,982 563,333   25,000 394,625   54,736                              
Options forfeited                     396,667   75,000                                    
Officer's Compensation                                                              
Description of Employment Agreement                                             Effective June 1, 2012, Mr. Harrison's Employment Agreement provides for a base salary of $100,000 plus a quarterly, performance-based bonus.                
Base salary of Chief Executive Officer                                 0                            
Termination of Verbal Employment Agreement with prior CEO                     On August 15, 2012, Richard T. Harrison resigned as the chief executive officer and all other positions he held with the registrant.                     100,000                  
Severance Due Former Chief Executive Officer                                   33,333                          
Exercise price   $ 1.00           $ 0.98   $ 0.99       $ 1.59 $ 0.625 $ 0.25                         $ 1.00 $ 1.03 $ 1.11
Warrants, term   3 years           5 years             5 Years 0 Months                                
Terms of professional services agreement   On August 1, 2013, the Company entered into a professional services agreement. In connection with the agreement, the Company issued 150,000 warrants to purchase common stock at an exercise price of $1.00 per share with a term of 3 years in exchange for professional services. As of September 30, 2013, all warrants were exercisable. This agreement also requires the Company to pay $7,500 in cash per month for 12 months in exchange for sales and marketing services. The agreement terminates on July 31, 2014 but is cancellable after the first six months.   On May 29, 2013 the Company entered into a professional services agreement. The agreement requires the Company to pay $25,000 per month in exchange for marketing and advertising services. The agreement terminates on December 31, 2014 but is cancellable at any time.     On March 4, 2013, the Company amended the agreement so that each month is a fixed fee of $25,000 payable in $12,500 cash and $12,500 in restricted common stock. The addendum also waived all fees and other amounts exceeding $25,000 owed for November and Decemer 2012. On October 29, 2012, the Company entered into a professional services agreement. In connection with the agreement, the Company issued 454,863 warrants to purchase common stock at an exercise price of $0.98 per share with a term of 5 years in exchange for professional services. As of December 31, 2012, 227,433 of such warrants were exercisable. The agreement also call for certain incentives that if achieved call for the disbursement of $500,000 or more depending on the size of transaction as well as fees to arrange funding. See Note 7 for discussion of warrants. On October 18, 2012, the Company entered into a professional services agreement. The agreement requires the Company to pay a monthly cash retainer of $12,500 to cover professional services provided by the service provider. Additionally, any service that exceeds the $12,500 retainer are to be paid through issuances of the Company’s common stock with a vesting schedule of six months from delivery date. At December 31, 2012, the Company has an accrued liability of $25,000, which is expected to be settled in shares of the Company's common stock.                                            
Cash payment due per agreement, monthly   7,500   25,000     12,500                                                
Monthly stock issuance due per agreement, value             12,500                                                
Agreement termination date   2014-07-14   2014-12-31     2013-07-01                                                
Accrued liability                                       25,000                      
Warrants exercisable                                       227,433                      
Shares issued for services rendered, shares 4,956   70,414   8,880 63,868                                   18,868 45,000            
Shares issued for services rendered, amount     75,000                                   2,850     25,000 55,800            
Shares issued for services, price per share                                                 $ 1.24            
Officer yearly base salary                                                   $ 38,400 $ 36,000 $ 50,000 $ 180,000 $ 110,000 $ 70,000
Vesting period                   4 years       4 years   4 years     3 years 10 months 20 days                   4 years [1] 4 years [2] 4 years [3]
Expiration date                                                         Aug. 14, 2023 Sep. 17, 2023 Sep. 24, 2023
[1] The options vest monthly over a four year period in equal installments of 31,113 shares per month beginning August 15, 2013, except that during the final month of vesting 31,138 shares shall vest.
[2] The options vest over a period of four years with 25% of the option shares vesting on September 18, 2014 and the remaining 75% of the option shares vest on an equal monthly basis thereafter.
[3] The options vest in two tranches as follows: (i) 75,000 shares vest over a period of four years following the commencement of part-time employment (the "Initial Option shares") whereby 25% of the Initial Option Shares will vest on September 25, 2014 and the remaining 75% of the Initial Option Shares vest on a monthly basis thereafter; (ii) and 75,000 shares vest over the four years following the commencement of full time employment, if that event occurs (the "Second Option Shares"), whereby 25% of the Second Option Shares vest on the first anniversary of the date of the start of full time employment and the remaining 75% of the Second Option Shares vest on a monthly basis thereafter.