A valuation allowance for trade and other receivables due to an Entity within one year (or the normal operating cycle, whichever is longer) that are expected to be uncollectible.

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-Publisher FASB
-Name Accounting Standards Codification
-Topic 210
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Additions made to capitalized computer software costs during the period.

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Reference 1: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 350
-SubTopic 30
-Section 50
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The carrying amount of capitalized computer software costs net of accumulated amortization as of the balance sheet date.

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-Name Accounting Standards Codification
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For an entity that discloses a concentration risk in relation to quantitative amount, which serves as the "benchmark" (or denominator) in the equation, this concept represents the concentration percentage derived from the division.

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The amount of expense recognized in the current period that reflects the allocation of the cost of tangible assets over the assets' useful lives. Includes production and non-production related depreciation.

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-Publisher FASB
-Name Accounting Standards Codification
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-Section 45
-Paragraph 28
-Subparagraph (b)
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-Subparagraph (a)
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Useful life of finite-lived intangible assets, in 'PnYnMnDTnHnMnS' format, for example, 'P1Y5M13D' represents the reported fact of one year, five months, and thirteen days.

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Amount after accumulated impairment loss of an asset representing future economic benefits arising from other assets acquired in a business combination that are not individually identified and separately recognized.

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-Publisher FASB
-Name Accounting Standards Codification
-Topic 350
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-Paragraph 1
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Description of the likelihood that an uncertainty in income taxes will not be sustained as a result of the examination by the taxing authority.

+ References

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-Publisher FASB
-Name Accounting Standards Codification
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-SubTopic 10
-Section 50
-Paragraph 15
-Subparagraph (d)(2)
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-Name Accounting Standards Codification
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-Section 15
-Paragraph 2
-Subparagraph (d)(1)
-URI http://asc.fasb.org/extlink&oid=65877542&loc=d3e27249-109313

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The total expense recognized in the period for promotion, public relations, and brand or product advertising.

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-Name Accounting Standards Codification
-Topic 225
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-Section S99
-Paragraph 2
-Subparagraph (SX 210.5-03.4)
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- Definition

Number of operating segments. An operating segment is a component of an enterprise: (a) that engages in business activities from which it may earn revenues and incur expenses (including revenues and expenses relating to transactions with other components of the same enterprise), (b) whose operating results are regularly reviewed by the enterprise's chief operating decision maker to make decisions about resources to be allocated to the segment and assess its performance, and (c) for which discrete financial information is available. An operating segment may engage in business activities for which it has yet to earn revenues, for example, start-up operations may be operating segments before earning revenues.

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Useful life of long lived, physical assets used in the normal conduct of business and not intended for resale, in 'PnYnMnDTnHnMnS' format, for example, 'P1Y5M13D' represents the reported fact of one year, five months, and thirteen days. Examples include, but not limited to, land, buildings, machinery and equipment, office equipment, furniture and fixtures, and computer equipment.

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Summary of Significant Accounting Policies (Details Narrative)	3 Months Ended		9 Months Ended
	Sep. 30, 2017 USD ($)	Sep. 30, 2016 USD ($)	Sep. 30, 2017 USD ($) segments	Sep. 30, 2016 USD ($)	Dec. 31, 2016 USD ($)
Number of operating segment \| segments			1
Allowance for doubtful accounts receivable	$ 459,923		$ 459,923		$ 508,288
Goodwill	8,870,649		$ 8,870,649		8,845,394
Percentage of recognized benefit likelihood of being realized upon ultimate settlement			greater than 50%
Depreciation expense	71,899	$ 56,004	$ 207,090	$ 97,549
Advertising and marketing expenses	831,642	500,735	2,174,590	1,178,308
Software development costs capitalized	10,537	$ 0	44,475	$ 6,642
Net carrying value of capitalized software	$ 82,487		$ 82,487		$ 78,005
Software [Member]
Estimated useful lives			3 years
Minimum [Member]
Finite-lived intangible assets useful lives			5 years
Maximum [Member]
Finite-lived intangible assets useful lives			11 years
Maximum [Member] \| No Customer [Member] \| Revenue [Member]
Percentage of concentration of credits risk			10.00%
Maximum [Member] \| No Customer [Member] \| Accounts Receivable [Member]
Percentage of concentration of credits risk			10.00%