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Stock-Based Compensation (Stock Option Activity) (Details) (Options [Member], USD $)
12 Months Ended
Dec. 31, 2012
Options [Member]
 
Number of Options  
Outstanding at beginning of period 1,318,000
Granted at market price 1,543,000
Exercised (125,750)
Forfeited (1,040,000)
Outstanding at end of period 1,695,250
Exercisable at end of period 23,750
Weighted Average Exercise Price  
Outstanding at beginning of period $ 0.25
Granted at market price $ 1.19
Outstanding at end of period $ 1.08
Exercisable at end of period $ 0.25
Weighted Average Fair Value  
Outstanding at beginning of period $ 0.16
Granted at market price $ 0.63
Outstanding at end of period $ 0.58
Exercisable at end of period $ 0.16
Remaining Contractual Life  
Outstanding at end of period 9 years 4 months 24 days
Exercisable at end of period 8 years 1 month 6 days