Intangible Assets

6 Months Ended

Jun. 30, 2011

Intangible Assets

Note 2: Intangible Assets

Intangible assets that are subject to amortization are reviewed for potential impairment whenever events or circumstances indicate that carrying amounts may not be recoverable. Impairment is determined to exist if the anticipated future cash flow attributable to the asset is less than its carrying value. The asset is then reduced to the net present value of the anticipated future cash flow.

Domain Name

Domain name represents the cost of an internet domain. The cost is amortized on the straight-line method over its estimated useful life of fifteen (15) years.

	June 30, 2011	December 31, 2010
Cost basis	$              9,000	$                               9,000
Less: accumulated amortization	(6,764)	(6,002)
	$              2,236	$                               2,998

Amortization expense for the three and six months ended June 30, 2011 was $334 and $762 respectively, and for the three and six months ended June 30, 2010 was $334 and $668, respectively. Estimated amortization expense for each of the ensuing years through December 31, 2014 is $1,336 per year.

Software License

Software license represents an amount paid to a third party for use of their software. The license will be amortized on the straight-line method over five (5) years.

	June 30, 2011	December 31, 2010
Cost basis	$                   100,000	$                                    -
Less: accumulated amortization	-	-
	$                   100,000	$                                    -

The Company has not amortized any of the licenses costs as of June 30, 2011.