Stockholders' Deficit - Narrative (Details)	Jan. 31, 2023 vote class $ / shares shares	Jan. 31, 2022 $ / shares shares	Jan. 31, 2021 shares	Aug. 31, 2020 $ / shares shares	Jan. 31, 2020 shares
Class of Stock [Line Items]
Preferred stock authorized (shares)	10,000,000	10,000,000
Preferred stock issued (shares)	0	0
Preferred stock outstanding (shares)	0	0
Number of classes of common stock | class	2
Class A Common Stock
Class of Stock [Line Items]
Number of votes each share is entitled to | vote	40
Shares to be issued upon conversion (shares)	1
Common stock authorized (shares)	3,264,000	3,264,000
Common stock issued (shares)	3,264,000	3,264,000
Common stock outstanding (shares)	3,264,000	3,264,000
Class B Common Stock
Class of Stock [Line Items]
Number of votes each share is entitled to | vote	1
Common stock authorized (shares)	500,000,000	500,000,000
Common stock issued (shares)	31,573,000	29,730,000
Common stock outstanding (shares)	31,573,000	29,730,000
Class B Common Stock Warrants
Class of Stock [Line Items]
Exercise price of warrants (in usd per share) | $ / shares	$ 34.35			$ 0.01
Credit Facility | Class B Common Stock Warrants
Class of Stock [Line Items]
Number of shares that can be purchased (shares)	3,333	125,000		100,000
Exercise price of warrants (in usd per share) | $ / shares		$ 17.8736
Common Stock | Class A Common Stock
Class of Stock [Line Items]
Common stock authorized (shares)	3,263,659	3,263,659
Common stock outstanding (shares)	3,263,659	3,263,659	3,263,659		3,263,659
Common Stock | Class B Common Stock
Class of Stock [Line Items]
Common stock authorized (shares)	500,000,000	500,000,000
Common stock issued (shares)	31,572,826	29,729,822
Common stock outstanding (shares)	31,572,826	29,729,822	27,271,435		24,985,698