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Net Loss Per Share (Anti–Dilutive Common Share Equivalents) (Details) - USD ($)
$ in Millions
3 Months Ended
Mar. 31, 2016
Mar. 31, 2015
Jan. 07, 2016
Antidilutive Securities Excluded from Computation of Earnings Per Share [Line Items]      
Anti–dilutive common share equivalents (in shares) 1,735,138 1,048,577  
Stock Options [Member]      
Antidilutive Securities Excluded from Computation of Earnings Per Share [Line Items]      
Anti–dilutive common share equivalents (in shares) 751,201 616,705  
Restricted Stock [Member]      
Antidilutive Securities Excluded from Computation of Earnings Per Share [Line Items]      
Anti–dilutive common share equivalents (in shares) 983,937 431,872  
California-based Website Analytic Business [Member]      
Antidilutive Securities Excluded from Computation of Earnings Per Share [Line Items]      
Value of shares issued in acquisition     $ 2.4