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Acquisitions (Tables)
9 Months Ended
Sep. 30, 2020
Business Combinations [Abstract]  
Schedule of Consideration Paid for Acquisitions
The following table summarizes the consideration transferred for the acquisitions described above (in thousands):
LocalyticsAltifyInGeniusCimplKapostPostup
Cash$67,655 $84,000 $26,428 $23,071 $45,000 $34,825 
Holdback (1)
345 — 3,000 2,600 5,000 175 
Contingent consideration (2)
1,000 — 4,865 — — — 
Working capital adjustment— — — — (601)— 
Total consideration$69,000 $84,000 $34,293 $25,671 $49,399 $35,000 
(1)Represents cash holdbacks subject to indemnification claims that are payable 12 months following closing for Localytics, InGenius, Cimpl, Kapost and Postup.
(2)Represents the acquisition date fair value of anticipated earn-out payments, which are based on the estimated probability of attainment of the underlying future performance-based conditions at the time of acquisition. The maximum potential payout for the InGenius and Localytics earn-outs were $15.0 million and $1.0 million, respectively. These earn-outs were paid in full during the nine months ended September 30, 2020 based on their ending fair values of $4.5 million and $1.0 million, respectively. Refer to Note 3 for further discussion regarding the calculation of fair value of acquisition related earn-outs.
Schedule of Assets and Liabilities Assumed through Acquisition
The following condensed table presents the preliminary and finalized acquisition-date fair value of the assets acquired and liabilities assumed for the acquisitions during the year ended December 31, 2019 and through the nine months ended September 30, 2020, as well as assets and liabilities (in thousands):
PreliminaryFinal
LocalyticsAltifyInGeniusCimplKapostPostup
Year Acquired202020192019201920192019
Cash$— $730 $11 $142 $— $19 
Accounts receivable3,648 6,629 1,456 1,041 3,901 1,054 
Other current assets6,325 889 317 278 1,066 1,373 
Tax credits receivable— 916 1,489 1,383 — — 
Operating lease right-of-use asset7,605 1,085 1,099 230 2,136 — 
Property and equipment409 139 364 233 686 743 
Customer relationships30,500 50,954 11,208 12,430 23,735 10,667 
Trade name300 1,112 424 216 787 468 
Technology6,600 7,648 4,576 3,240 5,756 2,943 
Goodwill39,919 34,426 24,141 12,928 20,953 21,973 
Other assets378 — — — 
Total assets acquired95,312 104,906 45,085 32,127 59,020 39,240 
Accounts payable(2,382)(1,499)(128)(305)(50)(447)
Accrued expense and other(6,752)(3,901)(2,807)(1,206)(3,724)(530)
Deferred tax liabilities(4,531)(7,083)(4,897)(4,595)(1,954)(3,248)
Deferred revenue(4,812)(7,907)(2,960)(350)(3,893)(15)
Operating lease liabilities(7,835)(516)— — — — 
Total liabilities assumed(26,312)(20,906)(10,792)(6,456)(9,621)(4,240)
Total consideration$69,000 $84,000 $34,293 $25,671 $49,399 $35,000 
Schedule of Weighted-Average Amortization Period
The following table summarizes the weighted-average useful lives, by major finite-lived intangible asset class, for intangibles acquired during the nine months ended September 30, 2020 and the year ended December 31, 2019 (in years):
Useful Life
September 30, 2020December 31, 2019
Customer relationships8.09.8
Trade name2.09.2
Developed technology5.07.9
Total weighted-average useful life7.49.5