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Acquisitions (Tables)
6 Months Ended
Jun. 30, 2020
Business Combinations [Abstract]  
Schedule of Consideration Paid for Acquisitions
The following table summarizes the consideration transferred for the acquisitions described above (in thousands):
LocalyticsAltifyInGeniusCimplKapostPostup
Cash$67,655  $84,000  $26,428  $23,071  $45,000  $34,825  
Holdback (1)
345  —  3,000  2,600  5,000  175  
Contingent consideration (2)
1,000  —  4,865  —  —  —  
Working capital adjustment—  —  —  —  (601) —  
Total consideration$69,000  $84,000  $34,293  $25,671  $49,399  $35,000  
(1)Represents cash holdbacks subject to indemnification claims that are payable 12 months following closing for Localytics, InGenius, Cimpl, Kapost and Postup.
(2)Represents the acquisition date fair value of anticipated earn-out payments, which are based on the estimated probability of attainment of the underlying future performance-based conditions at the time of acquisition. The maximum potential payout for the InGenius and Localytics earn-outs were $15.0 million and $1.0 million, respectively. Refer to Note 3 for further discussion regarding the calculation of fair value of acquisition related earn-outs.
Schedule of Assets and Liabilities Assumed through Acquisition
The following condensed table presents the preliminary and finalized acquisition-date fair value of the assets acquired and liabilities assumed for the acquisitions in during the year ended December 31, 2019 and through the six months ended June 30, 2020, as well as assets and liabilities (in thousands):
PreliminaryFinal
LocalyticsAltifyInGeniusCimplKapostPostup
Year Acquired202020192019201920192019
Cash$—  $730  $11  $142  $—  $19  
Accounts receivable3,648  6,629  1,456  1,041  3,901  1,054  
Other current assets6,325  889  317  278  1,066  1,373  
Tax credits receivable—  916  1,489  1,383  —  —  
Operating lease right-of-use asset7,605  1,085  1,099  230  2,136  —  
Property and equipment409  139  364  233  686  743  
Customer relationships30,500  50,954  11,208  12,430  23,735  10,667  
Trade name300  1,112  424  216  787  468  
Technology6,600  7,648  4,576  3,240  5,756  2,943  
Goodwill40,109  34,426  24,141  12,928  20,953  21,973  
Other assets 378  —   —  —  
Total assets acquired95,502  104,906  45,085  32,127  59,020  39,240  
Accounts payable(2,382) (1,499) (128) (305) (50) (447) 
Accrued expense and other(6,752) (3,901) (2,807) (1,206) (3,724) (530) 
Deferred tax liabilities(4,721) (7,083) (4,897) (4,595) (1,954) (3,248) 
Deferred revenue(4,812) (7,907) (2,960) (350) (3,893) (15) 
Operating lease liabilities(7,835) (516) —  —  —  —  
Total liabilities assumed(26,502) (20,906) (10,792) (6,456) (9,621) (4,240) 
Total consideration$69,000  $84,000  $34,293  $25,671  $49,399  $35,000  
Schedule of Weighted-Average Amortization Period
The following table summarizes the weighted-average useful lives, by major finite-lived intangible asset class, for intangibles acquired during the six months ended June 30, 2020 and the year ended December 31, 2019 (in years):
Useful Life
June 30, 2020December 31, 2019
Customer relationships8.09.8
Trade name2.09.2
Developed technology5.07.9
Total weighted-average useful life7.49.5