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Goodwill and Other Intangible Assets
3 Months Ended
Mar. 31, 2020
Goodwill and Intangible Assets Disclosure [Abstract]  
Goodwill and Other Intangible Assets 4. Goodwill and Other Intangible Assets
Changes in the Company’s goodwill balance for the three months ended March 31, 2020 are summarized in the table below (in thousands):
Balance at December 31, 2019$346,134  
Acquired in business combinations39,646  
Adjustment related to prior year business combinations(996) 
Foreign currency translation adjustment(7,039) 
Balance at March 31, 2020$377,745  
Net intangible assets include the estimated acquisition-date fair values of customer relationships, marketing-related assets, and developed technology that the Company recorded as part of its business acquisitions.
The following is a summary of the Company’s intangible assets, net (in thousands):
Estimated Useful
Life (Years)
Gross
Carrying Amount
Accumulated
Amortization
Net Carrying
Amount
March 31, 2020:
Customer relationships
1-10
$307,854  $61,530  $246,324  
Trade name
1.5-10
8,953  4,042  4,911  
Developed technology
4-9
76,577  25,342  51,235  
Non-compete agreements
3
1,148  670  478  
Total intangible assets$394,532  $91,584  $302,948  
Estimated Useful
Life (Years)
Gross
Carrying Amount
Accumulated
Amortization
Net Carrying
Amount
December 31, 2019:
Customer relationships
1-10
$283,005  $53,984  $229,021  
Trade name
1.5-10
8,827  3,884  4,943  
Developed technology
4-9
71,522  23,333  48,189  
Non-compete agreements
3
1,148  574  574  
Total intangible assets$364,502  $81,775  $282,727  
The Company periodically reviews the estimated useful lives of its identifiable intangible assets, taking into consideration any events or circumstances that might result in either a diminished fair value or revised useful life. During the three months ended March 31, 2020, the Company considered the current market and economic condition arising from the COVID-19 pandemic to be a potential indicator of impairment of the Company’s intangible assets and goodwill. Based on management’s qualitative review no impairment of intangible assets or goodwill was identified. During the fourth quarter of 2019, management made the decision to sunset and divest certain minor non-strategic customer contracts and related website management and analytics assets. The remaining useful life of certain customer relationship assets included in the sunset asset group were reduced by 1 year to 2.5 years which represents the term left on the current active contracts. Total amortization expense during the three months ended March 31, 2020 and March 31, 2019 was $11.2 million and $6.8 million, respectively.
The Company has historically performed its annual goodwill and indefinite-lived intangible asset impairment test as of October 31st. During the first quarter of 2020 the Company decided to change the date of its annual impairment test to the first day of its fourth fiscal quarter, October 1st. This change was made to improve alignment with our quarterly financial reporting process and our annual planning and budgeting process. In connection with the change in the date of our annual goodwill and indefinite-lived intangible asset impairment test the Company will also perform a qualitative assessment as of October 31, 2020 to ensure the change does not result in the delay, acceleration or avoidance of an impairment charge.
Estimated annual amortization expense for the next five years and thereafter is as follows (in thousands):
 Amortization
Expense
Year ending December 31:
Remainder of 2020$33,275  
202142,822  
202240,290  
202338,244  
202435,603  
2025 and thereafter112,714  
Total$302,948