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DISTRIBUTION RIGHTS
12 Months Ended
Dec. 31, 2011
DISTRIBUTION RIGHTS  
DISTRIBUTION RIGHTS

6. DISTRIBUTION RIGHTS

 
  2010   2011  

Released:

             

Beginning balance as of January 1

    1,095,324     850,155  

Addition

    2,959,996     1,744,977  

Amortization

    (3,233,192 )   (2,331,266 )

Exchange difference

    28,027     27,177  
           

Ending balance as December 31

    850,155     291,043  

In production and not released

    1,415,446     3,372,923  
           

Total

    2,265,601     3,663,966  
           

        In the year 2011, based on the economic performance and public acceptance of the films, the management decreased the estimate of the ultimate oversea revenue expected to be realized for three films, as a result, the Group incurred additional amortization of $514,227 for the year ended December 31, 2011. The portion of the costs of the completed films that are expected to be amortized during the twelve months after December 31, 2011 is $266,819, and the Group expects to amortize 100% of such costs within three years from December 31, 2011.