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ACCOUNTS RECEIVABLES
12 Months Ended
Dec. 31, 2011
ACCOUNTS RECEIVABLES  
ACCOUNTS RECEIVABLES

4. ACCOUNTS RECEIVABLES

        Net accounts receivable consists of the following as of December 31, 2010 and 2011:

 
  December 31,  
 
  2010   2011  

Accounts receivable

    15,248,519     42,340,033  

Allowance for doubtful accounts

             

Beginning balance as of January 1

    21,968     22,727  

Reversal of allowance against profit and loss

    (21,968 )   —  

Additional allowance during the year

    22,727     673,414  

Exchange effect

    —     1,105  
           

Less: ending balance of allowance for doubtful accounts

    22,727     697,246  
           

Accounts receivable, net

    15,225,792     41,642,787  
           

        As the Group generally does not have credit risk in movie theaters box office sales, allowance for doubtful accounts primarily relates to accounts receivable from film licensing revenues, advertising and talent agency services.