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</LabelSeparator><Level>2</Level><ElementName>us-gaap_SignificantAccountingPoliciesTextBlock</ElementName><ElementPrefix>us-gaap_</ElementPrefix><IsBaseElement>true</IsBaseElement><BalanceType>na</BalanceType><PeriodType>duration</PeriodType><IsReportTitle>false</IsReportTitle><IsSegmentTitle>false</IsSegmentTitle><IsCalendarTitle>false</IsCalendarTitle><IsEquityPrevioslyReportedAsRow>false</IsEquityPrevioslyReportedAsRow><IsEquityAdjustmentRow>false</IsEquityAdjustmentRow><IsBeginningBalance>false</IsBeginningBalance><IsEndingBalance>false</IsEndingBalance><IsReverseSign>false</IsReverseSign><PreferredLabelRole>terseLabel</PreferredLabelRole><FootnoteIndexer /><Cells><Cell FlagID="0" ContextID="D130101_130630" UnitID=""><Id>1</Id><IsNumeric>false</IsNumeric><IsRatio>false</IsRatio><DisplayZeroAsNone>false</DisplayZeroAsNone><NumericAmount>0</NumericAmount><RoundedNumericAmount>0</RoundedNumericAmount><NonNumbericText>&lt;!--egx--&gt;&lt;p style='margin:0in 0in 0pt'&gt;&lt;b&gt;2.&lt;/b&gt;&lt;/p&gt; &lt;p style='text-indent:-1.5pt;margin:0in 0in 0pt'&gt;&lt;b&gt;Summary of Significant Accounting Principles &lt;/b&gt;&lt;/p&gt; &lt;p style='margin:0in 0in 0pt'&gt;&amp;nbsp;&lt;/p&gt; &lt;p style='text-indent:0.25in;margin:0in 0in 0pt'&gt;(a)&lt;/p&gt; &lt;p style='text-indent:-1.5pt;margin:0in 0in 0pt'&gt;Basis of Presentation&lt;/p&gt; &lt;p style='margin:0in 0in 0pt'&gt;&amp;nbsp;&lt;/p&gt; &lt;p style='margin:0in 0in 0pt'&gt;These consolidated financial statements of the Company have been prepared in accordance with accounting principles generally accepted in the United States and are expressed in US dollars. These consolidated financial statements include the accounts of the Company and its wholly-owned subsidiaries, MarilynJean Holdings Inc. and MarilynJean Media Inc. All inter-company accounts and transactions have been eliminated.&lt;/p&gt; &lt;p style='margin:0in 0in 0pt'&gt;&amp;nbsp;&lt;/p&gt; &lt;p style='text-indent:0.25in;margin:0in 0in 0pt'&gt;(b)&lt;/p&gt; &lt;p style='text-indent:-1.5pt;margin:0in 0in 0pt'&gt;Interim Financial Statements&lt;/p&gt; &lt;p style='margin:0in 0in 0pt'&gt;&amp;nbsp;&lt;/p&gt; &lt;p style='margin:0in 0in 0pt'&gt;These interim consolidated financial statements have been prepared on the same basis as the annual financial statements and in the opinion of management, reflect all adjustments, which include only normal recurring adjustments, necessary to present fairly the Company&amp;#146;s financial position, results of operations and cash flows for the periods shown. The results of operations for such periods are not necessarily indicative of the results expected for a full year or for any future period.&lt;/p&gt; &lt;p style='margin:0in 0in 0pt'&gt;&amp;nbsp;&lt;/p&gt; &lt;p style='text-indent:0.25in;margin:0in 0in 0pt'&gt;(c)&lt;/p&gt; &lt;p style='text-indent:-1.5pt;margin:0in 0in 0pt'&gt;Use of Estimates&lt;/p&gt; &lt;p style='margin:0in 0in 0pt'&gt;&amp;nbsp;&lt;/p&gt; &lt;p style='margin:0in 0in 0pt'&gt;The preparation of financial statements in conformity with accounting principles generally accepted in the United States requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the reporting period. The Company regularly evaluates estimates and assumptions related to impairment of oil and gas properties and deferred income tax asset valuation allowances. The Company bases its estimates and assumptions on current facts, historical experience and various other factors that it believes to be reasonable under the circumstances, the results of which form the basis for making judgments about the carrying values of assets and liabilities and the accrual of costs and expenses that are not readily apparent from other sources. The actual results experienced by the Company may differ materially and adversely from the Company&amp;#146;s estimates. To the extent there are material differences between the estimates and the actual results, future results of operations will be affected.&lt;/p&gt; &lt;p style='text-indent:0.25in;margin:0in 0in 0pt'&gt;&amp;nbsp;&lt;/p&gt; &lt;p style='text-indent:0.25in;margin:0in 0in 0pt'&gt;&amp;nbsp;(d)&lt;/p&gt; &lt;p style='text-indent:-1.5pt;margin:0in 0in 0pt'&gt;Cash and Cash Equivalents&lt;/p&gt; &lt;p style='margin:0in 0in 0pt'&gt;&amp;nbsp;&lt;/p&gt; &lt;p style='margin:0in 0in 0pt'&gt;The Company considers all highly liquid instruments with a maturity of three months or less at the time of issuance to be cash equivalents. &lt;/p&gt; &lt;p style='margin:0in 0in 0pt'&gt;&amp;nbsp;&lt;/p&gt; &lt;p style='text-indent:0.25in;margin:0in 0in 0pt'&gt;(e)&lt;/p&gt; &lt;p style='text-indent:-1.5pt;margin:0in 0in 0pt'&gt;Foreign Currency Translation&lt;/p&gt; &lt;p style='margin:0in 0in 0pt'&gt;&amp;nbsp;&lt;/p&gt; &lt;p style='margin:0in 0in 0pt'&gt;The Company&amp;#146;s functional and reporting currency is the US dollar. Foreign exchange items are translated to US dollars in accordance with ASC 830, &amp;#147;Foreign Currency Translation Matters&amp;#148;, using the exchange rate prevailing at the balance sheet date. Monetary assets and liabilities are translated using the exchange rate at the balance sheet date. Non-monetary assets and liabilities are translated at historical rates. Revenues and expenses are translated at average rates for the period. Gains and losses arising on translation or settlement of foreign currency denominated transactions or balances are included in the determination of income.&lt;/p&gt; &lt;p style='margin:0in 0in 0pt'&gt;&amp;nbsp;&lt;/p&gt; &lt;p style='margin:0in 0in 0pt'&gt;The subsidiaries&amp;#146; accounts are translated to US dollars using the current rate method. Accordingly, assets and liabilities are translated into US dollars at the period-end exchange rate while revenue and expenses are translated at the average exchange rates during the period. Related exchange gains and losses are included in a separate component of stockholders&amp;#146; equity as accumulated other comprehensive income.&lt;/p&gt; &lt;p style='margin:0in 0in 0pt'&gt;&amp;nbsp;&lt;/p&gt; &lt;p style='text-indent:0.25in;margin:0in 0in 0pt'&gt;(f)&lt;/p&gt; &lt;p style='text-indent:-1.5pt;margin:0in 0in 0pt'&gt;Financial Instruments&lt;/p&gt; &lt;p style='margin:0in 0in 0pt'&gt;&amp;nbsp;&lt;/p&gt; &lt;p style='margin:0in 0in 0pt'&gt;Pursuant to ASC 820, &amp;#147;Fair Value Measurements and Disclosures&amp;#148;, an entity is required to maximize the use of observable inputs and minimize the use of unobservable inputs when measuring fair value. ASC 820 establishes a fair value hierarchy based on the level of independent, objective evidence surrounding the inputs used to measure fair value. A financial instrument&amp;#146;s categorization within the fair value hierarchy is based upon the lowest level of input that is significant to the fair value measurement. ASC 820 prioritizes the inputs into three levels that may be used to measure fair value:&lt;/p&gt; &lt;p style='margin:0in 0in 0pt'&gt;&amp;nbsp;&lt;/p&gt; &lt;p style='text-indent:0.25in;margin:0in 0in 0pt'&gt;&lt;i&gt;Level 1&lt;/i&gt;&lt;/p&gt; &lt;p style='margin:0in 0in 0pt'&gt;&amp;nbsp;&lt;/p&gt; &lt;p style='margin:0in 0in 0pt'&gt;Level 1 applies to assets or liabilities for which there are quoted prices in active markets for identical assets or liabilities.&lt;/p&gt; &lt;p style='margin:0in 0in 0pt'&gt;&amp;nbsp;&lt;/p&gt; &lt;p style='text-indent:0.25in;margin:0in 0in 0pt'&gt;&lt;i&gt;Level 2&lt;/i&gt;&lt;/p&gt; &lt;p style='margin:0in 0in 0pt'&gt;&amp;nbsp;&lt;/p&gt; &lt;p style='margin:0in 0in 0pt'&gt;Level 2 applies to assets or liabilities for which there are inputs other than quoted prices that are observable for the asset or liability such as quoted prices for similar assets or liabilities in active markets; quoted prices for identical assets or liabilities in markets with insufficient volume or infrequent transactions (less active markets); or model-derived valuations in which significant inputs are observable or can be derived principally from, or corroborated by, observable market data.&lt;/p&gt; &lt;p style='margin:0in 0in 0pt'&gt;&amp;nbsp;&lt;/p&gt; &lt;p style='text-indent:0.25in;margin:0in 0in 0pt'&gt;&lt;i&gt;Level 3&lt;/i&gt;&lt;/p&gt; &lt;p style='margin:0in 0in 0pt'&gt;&amp;nbsp;&lt;/p&gt; &lt;p style='margin:0in 0in 0pt'&gt;Level 3 applies to assets or liabilities for which there are unobservable inputs to the valuation methodology that are significant to the measurement of the fair value of the assets or liabilities.&lt;/p&gt; &lt;p style='margin:0in 0in 0pt'&gt;&amp;nbsp;&lt;/p&gt; &lt;p style='margin:0in 0in 0pt'&gt;The Company&amp;#146;s financial instruments consist principally of cash, amounts receivable, accounts payable, accrued liabilities, loans payable, and due to related parties. Pursuant to ASC 820, the fair value of our cash is determined based on &amp;#147;Level 1&amp;#148; inputs, which consist of quoted prices in active markets for identical assets. We believe that the recorded values of all of our other financial instruments approximate their current fair values because of their nature and respective maturity dates or durations. &lt;/p&gt; &lt;p style='text-indent:0.25in;margin:0in 0in 0pt'&gt;&amp;nbsp;&lt;/p&gt; &lt;p style='text-indent:0.25in;margin:0in 0in 0pt'&gt;&amp;nbsp;(g)&lt;/p&gt; &lt;p style='text-indent:-1.5pt;margin:0in 0in 0pt'&gt;Oil and Gas Properties&lt;/p&gt; &lt;p style='margin:0in 0in 0pt'&gt;&amp;nbsp;&lt;/p&gt; &lt;p style='margin:0in 0in 0pt'&gt;The Company applies the successful efforts method of accounting for oil and gas properties. Under the successful efforts method, exploration costs such as exploratory geological and geophysical costs, delay rentals and exploration overhead are charged against earnings as incurred. Acquisition costs and costs of drilling exploratory wells are capitalized pending determination of whether proved reserves can be attributed to the area as a result of drilling the well. If management determines that commercial quantities of hydrocarbons have not been discovered, capitalized costs associated with exploratory wells are charged to exploration expense. Acquisition costs of unproved leaseholds are assessed for impairment during the holding period and transferred to proved oil and gas properties to the extent associated with successful exploration activities. Significant undeveloped leases are assessed individually for impairment, based on the Company&amp;#146;s current exploration plans, and a valuation allowance is provided if impairment is indicated.&lt;/p&gt; &lt;p style='margin:0in 0in 0pt'&gt;&amp;nbsp;&lt;/p&gt; &lt;p style='margin:0in 0in 0pt'&gt;Depreciation, depletion and amortization of the cost of proved oil and gas properties are calculated using the unit-of-production method. The reserve base used to calculate depreciation, depletion and amortization is the sum of proved developed reserves and proved undeveloped reserves for leasehold acquisition costs and the cost to acquire proved properties. With respect to lease and well equipment costs, which include development costs and successful exploration drilling costs, the reserve base includes only proved developed reserves. Estimated future dismantlement, restoration and abandonment costs, net of salvage values, are taken into account. Our current properties have minimal production and are considered unproved as of June 30, 2013 and as such are not subject to depletion until such time they are further developed and determined to be proved or impaired.&lt;/p&gt; &lt;p style='margin:0in 0in 0pt'&gt;&amp;nbsp;&lt;/p&gt; &lt;p style='margin:0in 0in 0pt'&gt;Amortization rates are updated to reflect: 1) the addition of capital costs, 2) reserve revisions (upwards or downwards) and additions, 3) property acquisitions and/or property dispositions and 4) impairments.&lt;/p&gt; &lt;p style='margin:0in 0in 0pt'&gt;&amp;nbsp;&lt;/p&gt; &lt;p style='margin:0in 0in 0pt'&gt;The Company reviews its proved properties in accordance with ASC 932-360, Extractive Activities Oil &amp;amp; Gas, Property, Plant, and Equipment (&amp;#147;ASC 360&amp;#148;). ASC 360 requires the Company to evaluate property and equipment as an event occurs or circumstances change that would more likely than not reduce the fair value of the property and equipment below the carrying amount. If the carrying amount of property and equipment is not recoverable from its undiscounted cash flows, then the Company would recognize an impairment loss for the difference between the carrying amount and the discounted cash flow. Unproved properties are also evaluated under ASC 932-360 periodically by management to determine whether they have been impaired. A property would likely be impaired, for example, if a dry hole has been drilled on it and the entity has no firm plans to continue drilling. Also, the likelihood of partial or total impairment of a property increases as the expiration of the lease term approaches if drilling activity has not commenced on the property or on nearby properties. If the results of the assessment indicate impairment, a loss shall be recognized by providing a valuation allowance.&lt;/p&gt; &lt;p style='margin:0in 0in 0pt'&gt;&amp;nbsp;&lt;/p&gt; &lt;p style='text-indent:0.25in;margin:0in 0in 0pt'&gt;(h)&lt;/p&gt; &lt;p style='text-indent:-1.5pt;margin:0in 0in 0pt'&gt;Asset Retirement Obligations&lt;/p&gt; &lt;p style='margin:0in 0in 0pt'&gt;&amp;nbsp;&lt;/p&gt; &lt;p style='margin:0in 0in 0pt'&gt;The Company accounts for asset retirement obligations in accordance with the provisions of ASC 440, &amp;#147;Asset Retirement and Environmental Obligations&amp;#148; which requires the Company to record the fair value of an asset retirement obligation as a liability in the period in which it incurs a legal obligation associated with the retirement of tangible long-lived assets that result from the acquisition, construction, development, and/or normal use of the assets.&lt;/p&gt; &lt;p style='text-indent:0.25in;margin:0in 0in 0pt'&gt;&amp;nbsp;&lt;/p&gt; &lt;p style='text-indent:0.25in;margin:0in 0in 0pt'&gt;&amp;nbsp;(i)&lt;/p&gt; &lt;p style='text-indent:-1.5pt;margin:0in 0in 0pt'&gt;Long-lived Assets&lt;/p&gt; &lt;p style='margin:0in 0in 0pt'&gt;&amp;nbsp;&lt;/p&gt; &lt;p style='margin:0in 0in 0pt'&gt;In accordance with ASC 360-10, Accounting for Impairment or Disposal of Long-Lived Assets, are reviewed for impairment whenever events or changes in circumstances indicate that the carrying amount of an asset may not be recoverable. &amp;nbsp;Recoverability of assets to be held and used is measured by a comparison of the carrying amount of an asset to estimated undiscounted future cash flows expected to be generated by the asset. If the carrying amount of an asset exceeds its estimated future cash flows, an impairment charge is recognized by the amount by which the carrying amount of the asset exceeds the fair value of the asset. Assets to be disposed of would be separately presented in the balance sheet and reported at the lower of the carrying amount of the fair value less costs to sell, and are no longer depreciated. The assets and liabilities of a disposed group classified as held for sale would be presented separately in the appropriate asset and liability sections of the balance sheet.&lt;/p&gt; &lt;p style='margin:0in 0in 0pt'&gt;&amp;nbsp;&lt;/p&gt; &lt;p style='text-indent:0.25in;margin:0in 0in 0pt'&gt;(j)&lt;/p&gt; &lt;p style='text-indent:-1.5pt;margin:0in 0in 0pt'&gt;Income Taxes&lt;/p&gt; &lt;p style='margin:0in 0in 0pt'&gt;&amp;nbsp;&lt;/p&gt; &lt;p style='margin:0in 0in 0pt'&gt;The Company accounts for income taxes using the asset and liability method in accordance with ASC 740, &amp;#147;Accounting for Income Taxes&amp;#148;. The asset and liability method provides that deferred tax assets and liabilities are recognized for the expected future tax consequences of temporary differences between the financial reporting and tax bases of assets and liabilities, and for operating loss and tax credit carry forwards. Deferred tax assets and liabilities are measured using the currently enacted tax rates and laws that will be in effect when the differences are expected to reverse. The Company records a valuation allowance to reduce deferred tax assets to the amount that is believed more likely than not to be realized.&lt;/p&gt; &lt;p style='margin:0in 0in 0pt'&gt;&amp;nbsp;&lt;/p&gt; &lt;p style='margin:0in 0in 0pt'&gt;As of June 30, 2013 and December 31, 2012, the Company did not have any amounts recorded pertaining to uncertain tax positions.&lt;/p&gt; &lt;p style='margin:0in 0in 0pt'&gt;&amp;nbsp;&lt;/p&gt; &lt;p style='margin:0in 0in 0pt'&gt;The Company files federal and provincial income tax returns in Canada and federal, state, and local taxes in the US, as applicable. The Company may be subject to a reassessment of federal and provincial income taxes by Canadian tax authorities for a period of three years from the date of the original notice of assessment in respect of any particular taxation year. In certain circumstances, the US federal statute of limitations can reach beyond the standard three year period. US state statutes of limitations for income tax assessments vary from state to state. Tax authorities of Canada and US have not audited any of the Company&amp;#146;s, or its subsidiaries&amp;#146;, income tax returns for the open taxation years.&lt;/p&gt; &lt;p style='margin:0in 0in 0pt'&gt;&amp;nbsp;&lt;/p&gt; &lt;p style='margin:0in 0in 0pt'&gt;The Company recognizes interest and penalties related to uncertain tax positions in tax expense. During the periods ended June 30, 2013 and 2012, there were no charges for interest or penalties.&lt;/p&gt; &lt;p style='margin:0in 0in 0pt'&gt;&amp;nbsp;&lt;/p&gt; &lt;p style='text-indent:0.25in;margin:0in 0in 0pt'&gt;(k)&lt;/p&gt; &lt;p style='text-indent:-1.5pt;margin:0in 0in 0pt'&gt;Revenue Recognition&lt;/p&gt; &lt;p style='margin:0in 0in 0pt'&gt;&amp;nbsp;&lt;/p&gt; &lt;p style='margin:0in 0in 0pt'&gt;The Company earns revenue from the sale of children&amp;#146;s products. The Company recognizes revenue in accordance with ASC 605, &amp;#147;Revenue Recognition&amp;#148;. Revenue is recognized when the price is fixed or determinable, persuasive evidence of an arrangement exists, the goods have been shipped, and collectability is reasonably assured.&lt;/p&gt; &lt;p style='text-indent:0.25in;margin:0in 0in 0pt'&gt;&amp;nbsp;&lt;/p&gt; &lt;p style='text-indent:0.25in;margin:0in 0in 0pt'&gt;&amp;nbsp;(l)&lt;/p&gt; &lt;p style='text-indent:-1.5pt;margin:0in 0in 0pt'&gt;Stock-based Compensation&lt;/p&gt; &lt;p style='margin:0in 0in 0pt'&gt;&amp;nbsp;&lt;/p&gt; &lt;p style='margin:0in 0in 0pt'&gt;The Company records stock-based compensation in accordance with ASC 718, &amp;#147;Compensation &amp;#150; Stock Based Compensation&amp;#148; and ASC 505, &amp;#147;Equity Based Payments to Non-Employees&amp;#148;, which requires the measurement and recognition of compensation expense based on estimated fair values for all share-based awards made to employees and directors, including stock options.&lt;/p&gt; &lt;p style='margin:0in 0in 0pt'&gt;&amp;nbsp;&lt;/p&gt; &lt;p style='margin:0in 0in 0pt'&gt;ASC 718 requires companies to estimate the fair value of share-based awards on the date of grant using an option-pricing model. The Company uses the Black-Scholes option-pricing model as its method of determining fair value. This model is affected by the Company&amp;#146;s stock price as well as assumptions regarding a number of subjective variables. These subjective variables include, but are not limited to the Company&amp;#146;s expected stock price volatility over the term of the awards, and actual and projected employee stock option exercise behaviours. The value of the portion of the award that is ultimately expected to vest is recognized as an expense in the statement of operations over the requisite service period.&lt;/p&gt; &lt;p style='margin:0in 0in 0pt'&gt;&amp;nbsp;&lt;/p&gt; &lt;p style='margin:0in 0in 0pt'&gt;All transactions in which goods or services are the consideration received for the issuance of equity instruments are accounted for based on the fair value of the consideration received or the fair value of the equity instrument issued, whichever is more reliably measurable.&lt;/p&gt; &lt;p style='margin:0in 0in 0pt'&gt;&amp;nbsp;&lt;/p&gt; &lt;p style='text-indent:0.25in;margin:0in 0in 0pt'&gt;(m)&lt;/p&gt; &lt;p style='text-indent:-1.5pt;margin:0in 0in 0pt'&gt;Loss Per Share &lt;/p&gt; &lt;p style='margin:0in 0in 0pt'&gt;&amp;nbsp;&lt;/p&gt; &lt;p style='margin:0in 0in 0pt'&gt;The Company computes net loss per share in accordance with ASC 260, &amp;#147;Earnings per Share&amp;#148;. ASC 260 requires presentation of both basic and diluted earnings per share (&amp;#147;EPS&amp;#148;) on the face of the income statement. Basic EPS is computed by dividing net loss available to common shareholders (numerator) by the weighted average number of shares outstanding (denominator) during the period. Diluted EPS gives effect to all dilutive potential common shares outstanding during the period using the treasury stock method and convertible preferred stock using the if-converted method. In computing diluted EPS, the average stock price for the period is used in determining the number of shares assumed to be purchased from the exercise of stock options or warrants. Diluted EPS excludes all dilutive potential shares if their effect is anti-dilutive. As at June 30, 2013, the Company had 138,440,375 potential dilutive shares outstanding.&lt;/p&gt; &lt;p style='margin:0in 0in 0pt'&gt;&amp;nbsp;&lt;/p&gt; &lt;p style='text-indent:0.25in;margin:0in 0in 0pt'&gt;(n)&lt;/p&gt; &lt;p style='text-indent:-1.5pt;margin:0in 0in 0pt'&gt;Comprehensive Loss&lt;/p&gt; &lt;p style='margin:0in 0in 0pt'&gt;&amp;nbsp;&lt;/p&gt; &lt;p style='margin:0in 0in 0pt'&gt;ASC 220, &amp;#147;Comprehensive Income&amp;#148;, establishes standards for the reporting and display of comprehensive loss and its components in the financial statements. The Company&amp;#146;s only component of comprehensive loss is unrealized gains and losses on foreign exchange translation.&lt;/p&gt; &lt;p style='margin:0in 0in 0pt'&gt;&amp;nbsp;&lt;/p&gt; &lt;p style='text-indent:0.25in;margin:0in 0in 0pt'&gt;(o)&lt;/p&gt; &lt;p style='text-indent:-1.5pt;margin:0in 0in 0pt'&gt;Recent Accounting Pronouncements&lt;/p&gt; &lt;p style='margin:0in 0in 0pt'&gt;&amp;nbsp;&lt;/p&gt; &lt;p style='margin:0in 0in 0pt'&gt;The Company has implemented all new accounting pronouncements that are in effect. 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