Consolidated Statements of Operations (unaudited) (USD $)	3 Months Ended		6 Months Ended		22 Months Ended
	Jun. 30, 2013	Jun. 30, 2012	Jun. 30, 2013	Jun. 30, 2012	Jun. 30, 2013
Revenue:
Revenue	$ 734	$ 435	$ 1,661	$ 460	$ 6,294
Cost of goods sold	1,166	0	1,981	0	5,256
Gross Profit	(432)	435	(320)	460	1,038
Operating Expenses
Advertising and promotion	30,087	15,744	39,647	21,595	149,919
Automotive	1,045	1,693	1,518	1,693	6,888
Foreign exchange loss	9,446	0	11,538	0	11,538
General and administrative	31,242	2,811	35,077	3,151	52,601
Professional fees	32,292	0	70,592	0	70,938
Management fees (Note 7)	27,496	0	36,423	0	51,428
Rent	2,051	1,392	4,134	1,392	9,736
Travel	4,825	563	5,036	563	9,851
Website costs	8,222	10,329	13,211	24,770	58,602
Total Operating Expenses	146,706	32,532	217,176	53,164	421,501
Loss Before Other Expense	(147,138)	(32,097)	(217,496)	(52,704)	(420,463)
Other Expense
Interest expense	(1,335)	(374)	(3,140)	(374)	(6,390)
Net Loss	$ (148,473)	$ (32,471)	$ (220,636)	$ (53,078)	$ (426,853)
Net Loss Per Share, Basic and Diluted	$ 0.00	$ 0.00	$ 0.00	$ 0.00
Weighted Average Shares Outstanding	106,764,319	74,999,250	106,764,319	74,999,250