Consolidated Statements of Operations (USD $)	3 Months Ended		6 Months Ended		179 Months Ended	191 Months Ended
	Jan. 31, 2013	Jan. 31, 2012	Jan. 31, 2013	Jan. 31, 2012	Jan. 31, 2012	Jan. 31, 2013
Income Statement [Abstract]
REVENUES
OPERATING EXPENSES
General and administrative	122,293	3,711	175,673	16,461	152,417	248,193
Marketing	139,998		183,129		222,492	188,992
Product development	15,275		37,019		82,432	82,432
Compensation	12,500		314,500		47,500	334,500
TOTAL OPERATING EXPENSES	290,066	3,711	710,321	16,461	504,841	854,117
OTHER INCOME (EXPENSE)
Interest expense and finance costs	(8,389)		(8,389)		(44,792)	(8,389)
LOSS FROM CONTINUING OPERATIONS	(298,455)	(3,711)	(718,710)	(16,461)	(549,633)	(883,602)
DISCONTINUED OPERATION - net		(177)		(25)	6,944	6,944
NET LOSS	$ (319,551)	$ (3,888)	$ (718,710)	$ (16,486)	$ (542,689)	$ (855,562)
NET LOSS PER SHARE: BASIC AND DILUTED	$ 0.00	$ 0.00	$ (0.01)	$ 0.00
WEIGHTED AVERAGE NUMBER OF SHARES OUTSTANDING: BASIC AND DILUTED	96,446,703	359,375,000	95,292,077	355,910,313