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Subsequent Events (Details 2) (USD $)
 6 Months Ended 6 Months Ended 1 Months Ended 6 Months Ended
Jan. 31, 2013
Nov. 15, 2012
Jan. 31, 2013
Dethroneroyalty
Jan. 31, 2013
Over Time Marketing
Jan. 31, 2013
August 2013
Jan. 31, 2013
August 26, 2013
Jan. 31, 2013
October 1, 2013
Jan. 31, 2013
October 2013
Feb. 27, 2013
Subsequent Event
Jan. 31, 2013
License Three [Member]
Jan. 31, 2013
License Four [Member]
Jan. 31, 2013
Convertible Debt
Subsequent Event [Line Items]                        
principal amount         $ 5,000 $ 42,500 $ 32,500 $ 10,200 $ 335,000     $ 60,000
Original Issue Discount                 35,000      
Fund provided                 60,000      
Funds Available                 300,000      
Interest rate                 12.00%      
Issue Date           Aug. 26, 2013 Oct. 01, 2013 Oct. 01, 2013       Apr. 30, 2013
Description           8% Convertible Note 8% Convertible Note        
18% Senior Convertible Debenture
Date of Maturity           May 21, 2014 Jun. 19, 2014         Apr. 30, 2014
Conversion Price per share   $ 0.001                   $ 0.03
Convertible shares                       3,726,708
Convertible terms                       65% of the average of the lowest three closing bid prices of the Common Stock for the twenty trading days immediately prior to the conversion date.
Default clause           Any amount of principal or interest on the note which is not paid when due shall bear interest at the rate of 22% per annum from the due date thereof. The note may be converted into common stock of the Company at any time beginning on the 180th day of the date of the note. However, the note shall not be converted if the conversion would result in beneficial ownership by the holder of the note and its affiliates to own more than 9.99% of the outstanding shares of the Company's common stock. Such limitations on conversion may be waived by the note holder upon with not less than 61 days' prior notice to the Company. The conversion price is 58% of the average of the lowest three closing bid prices of the Company's common stock for the ten trading days immediately prior to the conversion date. Any amount of principal or interest on the note which is not paid when due shall bear interest at the rate of 22% per annum from the due date thereof. The note may be converted into common stock of the Company at any time beginning on the 180th day of the date of the note. However, the note shall not be converted if the conversion would result in beneficial ownership by the holder of the note and its affiliates to own more than 9.99% of the outstanding shares of the Company's common stock. Such limitations on conversion may be waived by the note holder upon with not less than 61 days' prior notice to the Company. The conversion price is 58% of the average of the lowest three closing bid prices of the Company's common stock for the ten trading days immediately prior to the conversion date.         22% per annum or the maximum rate permitted under applicable law
Fair market value of the warrant                       50,777
Common stock issued for debt         5,000,000     2,000,000        
Interest Rate per annum           8.00%           18.00%
Date     October 14, 2013                  
Allegations     Termination of this license agreement 5,000,000 shares of its restricted common stock in exchange for certain marketing services                
License fees demanded     475,000                  
Alleged Damages     850,000 4,814,500                
Variable Conversion Feature 235,165                      
Common stock issued, shares 5,437,603                      
Share price $ 0.03                      
Net revenue                   $ 1,600,000.00 [1] $ 2,500,000.00 [2]  
Expecting net revenue Net Revenue shall be at least 105% greater than the previous year                
Net Revenue shall be the greater of 120% of the actual 2014
 Net Revenue shall be the greater of 110% of the actual 2015  
[1] 2015 minimum Net Revenue shall be the greater of 120% of the actual 2014 Net Revenue or $1,600,000.00.
[2] 2016 Minimum Net Revenue shall be the greater of 110% of the actual 2015 Net Revenue or $2,500,000.00. During any Extension Term and beyond 2016, the annual Minimum Net Revenue shall be at least 105% greater than the previous year.