Share Capital

6 Months Ended

Jan. 31, 2013

Equity [Abstract]

Share Capital

NOTE 4 - SHARE CAPITAL

In August 2012, the Company raised $35,000 for 610,415 restricted shares of common stock. The stock certificate for these shares was issued in November 2012.

On November 15, 2012, the Company issued 2,500,000 shares of restricted common stock in connection with the issuance of the convertible note referred to in Note 3 in the amount of $100,000.

In January 2013 the Company received an investment of $15,000 for 300,000 restricted shares.

During the six months ended January 31, 2013, the Company entered into three-year endorsement agreements with seven sports figures who have agreed to endorse the Company and its products for an aggregate of 3,070,000 restricted shares of the Company’s common stock plus an additional 955,000 contingent restricted shares based on certain performance criteria. The Company has recorded an aggregate Marketing Expense of $300,000 and $393,000 relating to the contracts for the three and six months ended January 31, 2013, respectively.