DESCRIPTION OF BUSINESS AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES - Assets and Advertising Expenses (Details) - USD ($)	3 Months Ended	9 Months Ended	12 Months Ended
	Jan. 31, 2017	Oct. 31, 2016	Jan. 31, 2017	Jan. 31, 2016
Intangible Assets
Estimated Useful Life		5 years		5 years
Impairment of intangible assets			$ 89,000
Impairment of Long-Lived Assets
Depreciation			141,000	$ 56,000
Advertising Expenses
Advertising expenses			$ 300,000	$ 1,200,000
Minimum
Property and Equipment
Estimated Useful Life			3 years
Maximum
Property and Equipment
Estimated Useful Life			5 years
Furniture | Minimum
Property and Equipment
Estimated Useful Life			5 years
Furniture | Maximum
Property and Equipment
Estimated Useful Life			7 years
Computer and equipment | Minimum
Property and Equipment
Estimated Useful Life			3 years
Computer and equipment | Maximum
Property and Equipment
Estimated Useful Life			5 years
Software
Property and Equipment
Estimated Useful Life			5 years
Impairment of Long-Lived Assets
Depreciation	$ 73,000