X0304 4 2012-01-17 0 0000920112 HEARTLAND FINANCIAL USA INC HTLF 0001504067 FOX BRIAN 1398 CENTRAL AVE DUBUQUE IA 52001 0 1 0 0 EVP, Operations Common Stock 2012-01-17 4 A 0 3500 0 A 6369 D Common Stock 2000 I IRA Includes 3,550 Restricted Stock Units (RSU). Each RSU represents the right to receive one share of common stock. The grant vests in three equal installments on the third, fourth and fifth anniversaries of the grant date. Includes 1,750 shares of Performance Based Restricted Stock. /s/ Brian Fox 2012-01-19