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GOODWILL AND INTANGIBLE ASSETS (Tables)
3 Months Ended
Mar. 31, 2020
Goodwill and Intangible Assets Disclosure [Abstract]  
Schedule of Goodwill
The following table summarizes the Company's goodwill activity by reportable segment:

U.S. and CanadaInternationalManufacturing / WholesaleTotal
(in thousands)
Goodwill at December 31, 2019
  Gross$389,895  $43,330  $141,299  $574,524  
  Accumulated impairments(380,644) —  (114,771) (495,415) 
Goodwill9,251  43,330  26,528  79,109  
2020 Activity:
  Impairment—  (5,451) —  (5,451) 
  Translation effect of exchange rates—  (106) —  (106) 
  Total 2020 activity—  (5,557) —  —  (5,557) 
Balance at March 31, 2020
  Gross389,895  43,224  141,299  574,418  
  Accumulated impairments(380,644) (5,451) (114,771) (500,866) 
Goodwill$9,251  $37,773  $26,528  $73,552  
Schedule of Definite-Lived Intangible Assets The following table reflects the gross carrying amount and accumulated amortization for each major definite-lived intangible assets:
March 31, 2020December 31, 2019
Weighted-Average LifeCostAccumulated Amortization/ImpairmentCarrying AmountCostAccumulated Amortization/ImpairmentCarrying Amount
(in thousands)
Brand nameIndefinite$720,000  $(531,000) $189,000  $720,000  $(419,280) $300,720  
Retail agreements30.331,000  (13,882) 17,118  31,000  (13,619) 17,381  
Franchise agreements2570,000  (36,517) 33,483  70,000  (35,817) 34,183  
Manufacturing agreements2540,000  (20,867) 19,133  40,000  (20,467) 19,533  
Other intangibles6.8627  (541) 86  639  (529) 110  
Franchise rights3$7,566  $(7,495) $71  $7,566  $(7,475) $91  
Total$869,193  $(610,302) $258,891  $869,205  $(497,187) $372,018