GOODWILL AND INTANGIBLE ASSETS - Schedule of Gross Carrying Amount and Accumulated Amortization (Details) - USD ($) $ in Thousands	12 Months Ended
	Dec. 31, 2019	Dec. 31, 2018
Finite-Lived Intangible Assets [Line Items]
Accumulated Amortization/ Impairment	$ (497,187)	$ (505,691)
Total future amortization expense	71,298
Indefinite-lived Intangible Assets (Excluding Goodwill) [Abstract]
Intangible assets, gross (excluding goodwill)	869,205	899,138
Intangible assets, net (excluding goodwill)	$ 372,018	393,447
Retail agreements
Finite-Lived Intangible Assets [Line Items]
Weighted- Average Life	30 years 3 months 18 days
Gross	$ 31,000	31,000
Accumulated Amortization/ Impairment	(13,619)	(12,566)
Total future amortization expense	$ 17,381	18,434
Franchise agreements
Finite-Lived Intangible Assets [Line Items]
Weighted- Average Life	25 years
Gross	$ 70,000	70,000
Accumulated Amortization/ Impairment	(35,817)	(33,017)
Total future amortization expense	$ 34,183	36,983
Manufacturing agreements
Finite-Lived Intangible Assets [Line Items]
Weighted- Average Life	25 years
Gross	$ 40,000	70,000
Accumulated Amortization/ Impairment	(20,467)	(33,017)
Total future amortization expense	$ 19,533	36,983
Other intangibles
Finite-Lived Intangible Assets [Line Items]
Weighted- Average Life	6 years 9 months 18 days
Gross	$ 639	652
Accumulated Amortization/ Impairment	(529)	(449)
Total future amortization expense	$ 110	203
Franchise rights
Finite-Lived Intangible Assets [Line Items]
Weighted- Average Life	3 years
Gross	$ 7,566	7,486
Accumulated Amortization/ Impairment	(7,475)	(7,362)
Total future amortization expense	91	124
Brand Name
Indefinite-lived Intangible Assets (Excluding Goodwill) [Abstract]
Gross	720,000	720,000
Accumulated Amortization/ Impairment	(419,280)	(419,280)
Carrying Amount	$ 300,720	$ 300,720