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REVENUE - International Revenues (Details) - USD ($)
$ in Thousands
3 Months Ended 9 Months Ended
Sep. 30, 2018
Sep. 30, 2017
Sep. 30, 2018
Sep. 30, 2017
Disaggregation of Revenue [Line Items]        
Revenue $ 580,185 $ 612,953 $ 1,805,662 $ 1,918,139
Operating Segment        
Disaggregation of Revenue [Line Items]        
Revenue 643,880 650,164 1,999,258 2,027,292
Operating Segment | International        
Disaggregation of Revenue [Line Items]        
Revenue 51,407 48,458 140,107 132,022
Operating Segment | International | Wholesale sales to franchisees        
Disaggregation of Revenue [Line Items]        
Revenue 32,321 28,941 81,266 80,747
Operating Segment | International | Royalties and franchise fees        
Disaggregation of Revenue [Line Items]        
Revenue 7,150 6,509 20,347 19,360
Operating Segment | International | Other        
Disaggregation of Revenue [Line Items]        
Revenue $ 11,936 $ 13,008 $ 38,494 $ 31,915