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BASIS OF PRESENTATION - Impact on Segment Reporting (Details) - USD ($)
$ in Thousands
 3 Months Ended 9 Months Ended
Sep. 30, 2018
Sep. 30, 2017
Sep. 30, 2018
Sep. 30, 2017
New Accounting Pronouncements or Change in Accounting Principle [Line Items]        
Revenue $ 580,185 $ 612,953 $ 1,805,662 $ 1,918,139
Operating income 19,961 39,801 115,234 136,142
Accounting Standards Update 2014-09        
New Accounting Pronouncements or Change in Accounting Principle [Line Items]        
Revenue   612,953   1,918,139
Operating income   39,801   136,142
U.S. and Canada | Accounting Standards Update 2014-09        
New Accounting Pronouncements or Change in Accounting Principle [Line Items]        
Operating income   31,864   134,844
International | Accounting Standards Update 2014-09        
New Accounting Pronouncements or Change in Accounting Principle [Line Items]        
Operating income   16,169   46,825
Manufacturing / Wholesale:        
New Accounting Pronouncements or Change in Accounting Principle [Line Items]        
Revenue 52,259 51,286 159,305 163,117
Manufacturing / Wholesale: | Accounting Standards Update 2014-09        
New Accounting Pronouncements or Change in Accounting Principle [Line Items]        
Revenue   51,286   163,117
Operating income   19,168   55,072
Operating Segment        
New Accounting Pronouncements or Change in Accounting Principle [Line Items]        
Revenue 643,880 650,164 1,999,258 2,027,292
Operating income 44,803 67,201 194,905 236,741
Operating Segment | Accounting Standards Update 2014-09        
New Accounting Pronouncements or Change in Accounting Principle [Line Items]        
Revenue   650,164   2,027,292
Operating income   67,201   236,741
Operating Segment | U.S. and Canada        
New Accounting Pronouncements or Change in Accounting Principle [Line Items]        
Revenue 476,519 492,383 1,506,250 1,556,818
Operating income 11,466 31,864 100,559 134,844
Operating Segment | U.S. and Canada | Accounting Standards Update 2014-09        
New Accounting Pronouncements or Change in Accounting Principle [Line Items]        
Revenue   492,383   1,556,818
Operating Segment | U.S. and Canada | Cooperative advertising and other franchise support fees        
New Accounting Pronouncements or Change in Accounting Principle [Line Items]        
Revenue 4,739 5,769 16,245 18,159
Operating Segment | International        
New Accounting Pronouncements or Change in Accounting Principle [Line Items]        
Revenue 51,407 48,458 140,107 132,022
Operating income 16,468 16,169 46,624 46,825
Operating Segment | International | Accounting Standards Update 2014-09        
New Accounting Pronouncements or Change in Accounting Principle [Line Items]        
Revenue   48,458   132,022
Operating Segment | Manufacturing / Wholesale:        
New Accounting Pronouncements or Change in Accounting Principle [Line Items]        
Revenue 115,954 109,323 352,901 338,452
Operating income 16,869 19,168 47,722 55,072
Operating Segment | Manufacturing / Wholesale: | Accounting Standards Update 2014-09        
New Accounting Pronouncements or Change in Accounting Principle [Line Items]        
Revenue   109,323   338,452
Intersegment Eliminations        
New Accounting Pronouncements or Change in Accounting Principle [Line Items]        
Revenue (63,695) (58,037) (193,596) (175,335)
Intersegment Eliminations | Accounting Standards Update 2014-09        
New Accounting Pronouncements or Change in Accounting Principle [Line Items]        
Revenue   (58,037)   (175,335)
Intersegment Eliminations | Manufacturing / Wholesale:        
New Accounting Pronouncements or Change in Accounting Principle [Line Items]        
Revenue $ 63,695 58,037 $ 193,596 175,335
Intersegment Eliminations | Manufacturing / Wholesale: | Accounting Standards Update 2014-09        
New Accounting Pronouncements or Change in Accounting Principle [Line Items]        
Revenue   58,037   175,335
Unallocated corporate and other | Accounting Standards Update 2014-09        
New Accounting Pronouncements or Change in Accounting Principle [Line Items]        
Operating income   (27,400)   (100,599)
Corporate costs | Accounting Standards Update 2014-09        
New Accounting Pronouncements or Change in Accounting Principle [Line Items]        
Operating income   (25,558)   (79,839)
Other | Accounting Standards Update 2014-09        
New Accounting Pronouncements or Change in Accounting Principle [Line Items]        
Revenue   20,826   66,182
Operating income   (1,842)   (20,760)
Adjustments | Accounting Standards Update 2014-09        
New Accounting Pronouncements or Change in Accounting Principle [Line Items]        
Revenue   3,484   22,838
Operating income   (644)   2,324
Adjustments | Franchise Fees | Accounting Standards Update 2014-09        
New Accounting Pronouncements or Change in Accounting Principle [Line Items]        
Revenue   (360)   1,976
Operating income   (400)   1,906
Adjustments | Specialty Manufacturing | Accounting Standards Update 2014-09        
New Accounting Pronouncements or Change in Accounting Principle [Line Items]        
Revenue   (1,925)   2,703
Operating income   (244)   418
Adjustments | Cooperative advertising and other franchise support fees | Accounting Standards Update 2014-09        
New Accounting Pronouncements or Change in Accounting Principle [Line Items]        
Revenue   5,769   18,159
Operating income   0   0
Adjustments | U.S. and Canada | Accounting Standards Update 2014-09        
New Accounting Pronouncements or Change in Accounting Principle [Line Items]        
Operating income   292   1,324
Adjustments | U.S. and Canada | Franchise Fees | Accounting Standards Update 2014-09        
New Accounting Pronouncements or Change in Accounting Principle [Line Items]        
Operating income   292   1,324
Adjustments | U.S. and Canada | Specialty Manufacturing | Accounting Standards Update 2014-09        
New Accounting Pronouncements or Change in Accounting Principle [Line Items]        
Operating income   0   0
Adjustments | U.S. and Canada | Cooperative advertising and other franchise support fees | Accounting Standards Update 2014-09        
New Accounting Pronouncements or Change in Accounting Principle [Line Items]        
Operating income   0   0
Adjustments | International | Accounting Standards Update 2014-09        
New Accounting Pronouncements or Change in Accounting Principle [Line Items]        
Operating income   (599)   (83)
Adjustments | International | Franchise Fees | Accounting Standards Update 2014-09        
New Accounting Pronouncements or Change in Accounting Principle [Line Items]        
Operating income   (599)   (83)
Adjustments | International | Specialty Manufacturing | Accounting Standards Update 2014-09        
New Accounting Pronouncements or Change in Accounting Principle [Line Items]        
Operating income   0   0
Adjustments | International | Cooperative advertising and other franchise support fees | Accounting Standards Update 2014-09        
New Accounting Pronouncements or Change in Accounting Principle [Line Items]        
Operating income   0   0
Adjustments | Manufacturing / Wholesale: | Accounting Standards Update 2014-09        
New Accounting Pronouncements or Change in Accounting Principle [Line Items]        
Revenue   (2,018)   3,368
Operating income   (337)   1,083
Adjustments | Manufacturing / Wholesale: | Franchise Fees | Accounting Standards Update 2014-09        
New Accounting Pronouncements or Change in Accounting Principle [Line Items]        
Revenue   (93)   665
Operating income   (93)   665
Adjustments | Manufacturing / Wholesale: | Specialty Manufacturing | Accounting Standards Update 2014-09        
New Accounting Pronouncements or Change in Accounting Principle [Line Items]        
Revenue   (1,925)   2,703
Operating income   (244)   418
Adjustments | Manufacturing / Wholesale: | Cooperative advertising and other franchise support fees | Accounting Standards Update 2014-09        
New Accounting Pronouncements or Change in Accounting Principle [Line Items]        
Revenue   0   0
Operating income   0   0
Adjustments | Operating Segment | Accounting Standards Update 2014-09        
New Accounting Pronouncements or Change in Accounting Principle [Line Items]        
Revenue   3,484   22,838
Operating income   (644)   2,324
Adjustments | Operating Segment | Franchise Fees | Accounting Standards Update 2014-09        
New Accounting Pronouncements or Change in Accounting Principle [Line Items]        
Revenue   (360)   1,976
Operating income   (400)   1,906
Adjustments | Operating Segment | Specialty Manufacturing | Accounting Standards Update 2014-09        
New Accounting Pronouncements or Change in Accounting Principle [Line Items]        
Revenue   (1,925)   2,703
Operating income   (244)   418
Adjustments | Operating Segment | Cooperative advertising and other franchise support fees | Accounting Standards Update 2014-09        
New Accounting Pronouncements or Change in Accounting Principle [Line Items]        
Revenue   5,769   18,159
Operating income   0   0
Adjustments | Operating Segment | U.S. and Canada | Accounting Standards Update 2014-09        
New Accounting Pronouncements or Change in Accounting Principle [Line Items]        
Revenue   6,101   19,553
Adjustments | Operating Segment | U.S. and Canada | Franchise Fees | Accounting Standards Update 2014-09        
New Accounting Pronouncements or Change in Accounting Principle [Line Items]        
Revenue   332   1,394
Adjustments | Operating Segment | U.S. and Canada | Specialty Manufacturing | Accounting Standards Update 2014-09        
New Accounting Pronouncements or Change in Accounting Principle [Line Items]        
Revenue   0   0
Adjustments | Operating Segment | U.S. and Canada | Cooperative advertising and other franchise support fees | Accounting Standards Update 2014-09        
New Accounting Pronouncements or Change in Accounting Principle [Line Items]        
Revenue   5,769   18,159
Adjustments | Operating Segment | International | Accounting Standards Update 2014-09        
New Accounting Pronouncements or Change in Accounting Principle [Line Items]        
Revenue   (599)   (83)
Adjustments | Operating Segment | International | Franchise Fees | Accounting Standards Update 2014-09        
New Accounting Pronouncements or Change in Accounting Principle [Line Items]        
Revenue   (599)   (83)
Adjustments | Operating Segment | International | Specialty Manufacturing | Accounting Standards Update 2014-09        
New Accounting Pronouncements or Change in Accounting Principle [Line Items]        
Revenue   0   0
Adjustments | Operating Segment | International | Cooperative advertising and other franchise support fees | Accounting Standards Update 2014-09        
New Accounting Pronouncements or Change in Accounting Principle [Line Items]        
Revenue   0   0
Adjustments | Operating Segment | Manufacturing / Wholesale: | Accounting Standards Update 2014-09        
New Accounting Pronouncements or Change in Accounting Principle [Line Items]        
Revenue   (2,018)   3,368
Adjustments | Operating Segment | Manufacturing / Wholesale: | Franchise Fees | Accounting Standards Update 2014-09        
New Accounting Pronouncements or Change in Accounting Principle [Line Items]        
Revenue   (93)   665
Adjustments | Operating Segment | Manufacturing / Wholesale: | Specialty Manufacturing | Accounting Standards Update 2014-09        
New Accounting Pronouncements or Change in Accounting Principle [Line Items]        
Revenue   (1,925)   2,703
Adjustments | Operating Segment | Manufacturing / Wholesale: | Cooperative advertising and other franchise support fees | Accounting Standards Update 2014-09        
New Accounting Pronouncements or Change in Accounting Principle [Line Items]        
Revenue   0   0
Adjustments | Intersegment Eliminations | Accounting Standards Update 2014-09        
New Accounting Pronouncements or Change in Accounting Principle [Line Items]        
Revenue   0   0
Adjustments | Intersegment Eliminations | Franchise Fees | Accounting Standards Update 2014-09        
New Accounting Pronouncements or Change in Accounting Principle [Line Items]        
Revenue   0   0
Adjustments | Intersegment Eliminations | Specialty Manufacturing | Accounting Standards Update 2014-09        
New Accounting Pronouncements or Change in Accounting Principle [Line Items]        
Revenue   0   0
Adjustments | Intersegment Eliminations | Cooperative advertising and other franchise support fees | Accounting Standards Update 2014-09        
New Accounting Pronouncements or Change in Accounting Principle [Line Items]        
Revenue   0   0
Adjustments | Intersegment Eliminations | Manufacturing / Wholesale: | Accounting Standards Update 2014-09        
New Accounting Pronouncements or Change in Accounting Principle [Line Items]        
Revenue   0   0
Adjustments | Intersegment Eliminations | Manufacturing / Wholesale: | Franchise Fees | Accounting Standards Update 2014-09        
New Accounting Pronouncements or Change in Accounting Principle [Line Items]        
Revenue   0   0
Adjustments | Intersegment Eliminations | Manufacturing / Wholesale: | Specialty Manufacturing | Accounting Standards Update 2014-09        
New Accounting Pronouncements or Change in Accounting Principle [Line Items]        
Revenue   0   0
Adjustments | Intersegment Eliminations | Manufacturing / Wholesale: | Cooperative advertising and other franchise support fees | Accounting Standards Update 2014-09        
New Accounting Pronouncements or Change in Accounting Principle [Line Items]        
Revenue   0   0
Adjustments | Unallocated corporate and other | Accounting Standards Update 2014-09        
New Accounting Pronouncements or Change in Accounting Principle [Line Items]        
Operating income   0   0
Adjustments | Unallocated corporate and other | Franchise Fees | Accounting Standards Update 2014-09        
New Accounting Pronouncements or Change in Accounting Principle [Line Items]        
Operating income   0   0
Adjustments | Unallocated corporate and other | Specialty Manufacturing | Accounting Standards Update 2014-09        
New Accounting Pronouncements or Change in Accounting Principle [Line Items]        
Operating income   0   0
Adjustments | Unallocated corporate and other | Cooperative advertising and other franchise support fees | Accounting Standards Update 2014-09        
New Accounting Pronouncements or Change in Accounting Principle [Line Items]        
Operating income   0    
Adjustments | Corporate costs | Accounting Standards Update 2014-09        
New Accounting Pronouncements or Change in Accounting Principle [Line Items]        
Operating income   0   0
Adjustments | Corporate costs | Franchise Fees | Accounting Standards Update 2014-09        
New Accounting Pronouncements or Change in Accounting Principle [Line Items]        
Operating income   0   0
Adjustments | Corporate costs | Specialty Manufacturing | Accounting Standards Update 2014-09        
New Accounting Pronouncements or Change in Accounting Principle [Line Items]        
Operating income   0   0
Adjustments | Corporate costs | Cooperative advertising and other franchise support fees | Accounting Standards Update 2014-09        
New Accounting Pronouncements or Change in Accounting Principle [Line Items]        
Operating income   0   0
Adjustments | Other | Accounting Standards Update 2014-09        
New Accounting Pronouncements or Change in Accounting Principle [Line Items]        
Revenue   0   0
Operating income   0   0
Adjustments | Other | Franchise Fees | Accounting Standards Update 2014-09        
New Accounting Pronouncements or Change in Accounting Principle [Line Items]        
Revenue   0   0
Operating income   0   0
Adjustments | Other | Specialty Manufacturing | Accounting Standards Update 2014-09        
New Accounting Pronouncements or Change in Accounting Principle [Line Items]        
Revenue   0   0
Operating income   0   0
Adjustments | Other | Cooperative advertising and other franchise support fees | Accounting Standards Update 2014-09        
New Accounting Pronouncements or Change in Accounting Principle [Line Items]        
Revenue   0   0
Operating income   0   0
As Previously Reported | Accounting Standards Update 2014-09        
New Accounting Pronouncements or Change in Accounting Principle [Line Items]        
Revenue   609,469   1,895,301
Operating income   40,445   133,818
As Previously Reported | U.S. and Canada | Accounting Standards Update 2014-09        
New Accounting Pronouncements or Change in Accounting Principle [Line Items]        
Operating income   31,572   133,520
As Previously Reported | International | Accounting Standards Update 2014-09        
New Accounting Pronouncements or Change in Accounting Principle [Line Items]        
Operating income   16,768   46,908
As Previously Reported | Manufacturing / Wholesale: | Accounting Standards Update 2014-09        
New Accounting Pronouncements or Change in Accounting Principle [Line Items]        
Revenue   53,304   159,749
Operating income   19,505   53,989
As Previously Reported | Operating Segment | Accounting Standards Update 2014-09        
New Accounting Pronouncements or Change in Accounting Principle [Line Items]        
Revenue   646,680   2,004,454
Operating income   67,845   234,417
As Previously Reported | Operating Segment | U.S. and Canada | Accounting Standards Update 2014-09        
New Accounting Pronouncements or Change in Accounting Principle [Line Items]        
Revenue   486,282   1,537,265
As Previously Reported | Operating Segment | International | Accounting Standards Update 2014-09        
New Accounting Pronouncements or Change in Accounting Principle [Line Items]        
Revenue   49,057   132,105
As Previously Reported | Operating Segment | Manufacturing / Wholesale: | Accounting Standards Update 2014-09        
New Accounting Pronouncements or Change in Accounting Principle [Line Items]        
Revenue   111,341   335,084
As Previously Reported | Intersegment Eliminations | Accounting Standards Update 2014-09        
New Accounting Pronouncements or Change in Accounting Principle [Line Items]        
Revenue   (58,037)   (175,335)
As Previously Reported | Intersegment Eliminations | Manufacturing / Wholesale: | Accounting Standards Update 2014-09        
New Accounting Pronouncements or Change in Accounting Principle [Line Items]        
Revenue   58,037   175,335
As Previously Reported | Unallocated corporate and other | Accounting Standards Update 2014-09        
New Accounting Pronouncements or Change in Accounting Principle [Line Items]        
Operating income   (27,400)   (100,599)
As Previously Reported | Corporate costs | Accounting Standards Update 2014-09        
New Accounting Pronouncements or Change in Accounting Principle [Line Items]        
Operating income   (25,558)   (79,839)
As Previously Reported | Other | Accounting Standards Update 2014-09        
New Accounting Pronouncements or Change in Accounting Principle [Line Items]        
Revenue   20,826   66,182
Operating income   $ (1,842)   $ (20,760)