GOODWILL AND INTANGIBLE ASSETS - Schedule of Gross Carrying Amount and Accumulated Amortization (Details) - USD ($) $ in Thousands	12 Months Ended
	Dec. 31, 2017	Dec. 31, 2016
Finite-Lived Intangible Assets [Line Items]
Accumulated Amortization/ Impairment	$ (475,054)	$ (77,458)
Carrying Amount	99,715
Indefinite-Lived Intangible Assets (Excluding Goodwill) [Abstract]
Intangible assets, gross (excluding goodwill)	899,169	908,687
Intangible assets, net (excluding goodwill)	$ 424,115	831,229
Retail agreements
Finite-Lived Intangible Assets [Line Items]
Weighted- Average Life	30 years 3 months 18 days
Gross	$ 31,000	31,000
Accumulated Amortization/ Impairment	(11,513)	(10,460)
Carrying Amount	$ 19,487	20,540
Franchise agreements
Finite-Lived Intangible Assets [Line Items]
Weighted- Average Life	25 years
Gross	$ 70,000	70,000
Accumulated Amortization/ Impairment	(30,217)	(27,417)
Carrying Amount	$ 39,783	42,583
Manufacturing agreements
Finite-Lived Intangible Assets [Line Items]
Weighted- Average Life	25 years
Gross	$ 70,000	70,000
Accumulated Amortization/ Impairment	(30,217)	(27,417)
Carrying Amount	$ 39,783	42,583
Other intangibles
Finite-Lived Intangible Assets [Line Items]
Weighted- Average Life	6 years 9 months 18 days
Gross	$ 683	10,201
Accumulated Amortization/ Impairment	(377)	(5,467)
Carrying Amount	$ 306	4,734
Franchise rights
Finite-Lived Intangible Assets [Line Items]
Weighted- Average Life	3 years
Gross	$ 7,486	7,486
Accumulated Amortization/ Impairment	(7,130)	(6,697)
Carrying Amount	356	789
Brand Name [Member]
Indefinite-Lived Intangible Assets (Excluding Goodwill) [Abstract]
Gross	720,000	720,000
Accumulated Amortization/ Impairment	395,600	0
Carrying Amount	$ 324,400	$ 720,000