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GOODWILL AND INTANGIBLE ASSETS - Summary of Goodwill Activity (Details) - USD ($)
$ in Thousands
3 Months Ended 12 Months Ended
Dec. 31, 2016
Dec. 31, 2017
Dec. 31, 2016
Dec. 31, 2015
Changes in goodwill during the period        
Balance at the beginning of the period   $ 176,062 $ 649,892  
Impairments $ (471,100) (35,747) (471,132) $ 0
Acquired franchise stores     1,372  
Translation effect of exchange rates   714 (171)  
Derecognition associated with refranchising     (3,899)  
Total activity   (35,033) (473,830)  
Balance at the end of the period 176,062 141,029 176,062 649,892
Gross 647,194 636,444 647,194  
Accumulated impairments (471,132) (495,415) (471,132)  
U.S. and Canada        
Changes in goodwill during the period        
Balance at the beginning of the period   9,251 392,410  
Impairments   0 (380,644)  
Acquired franchise stores     1,372  
Translation effect of exchange rates   0 12  
Derecognition associated with refranchising     (3,899)  
Total activity   0 (383,159)  
Balance at the end of the period 9,251 9,251 9,251 392,410
Gross 389,895 389,895 389,895  
Accumulated impairments (380,644) (380,644) (380,644)  
International        
Changes in goodwill during the period        
Balance at the beginning of the period   42,994 43,177  
Impairments   0 0  
Acquired franchise stores     0  
Translation effect of exchange rates   714 (183)  
Derecognition associated with refranchising     0  
Total activity   714 (183)  
Balance at the end of the period 42,994 43,708 42,994 43,177
Gross 42,994 43,708 42,994  
Accumulated impairments 0 0 0  
Manufacturing / Wholesale        
Changes in goodwill during the period        
Balance at the beginning of the period   112,353 202,841  
Impairments   (24,283) (90,488)  
Acquired franchise stores     0  
Translation effect of exchange rates   0 0  
Derecognition associated with refranchising     0  
Total activity   (24,283) (90,488)  
Balance at the end of the period 112,353 88,070 112,353 202,841
Gross 202,841 202,841 202,841  
Accumulated impairments (90,488) (114,771) (90,488)  
Other        
Changes in goodwill during the period        
Balance at the beginning of the period   11,464 11,464  
Impairments   (11,464) 0  
Acquired franchise stores     0  
Translation effect of exchange rates   0 0  
Derecognition associated with refranchising     0  
Total activity   (11,464) 0  
Balance at the end of the period 11,464 0 11,464 $ 11,464
Gross 11,464 0 11,464  
Accumulated impairments $ 0 $ 0 $ 0