GOODWILL AND INTANGIBLE ASSETS, NET (Details 3) (USD $) In Thousands, unless otherwise specified	9 Months Ended
	Sep. 30, 2013	Dec. 31, 2012
Changes in amount of indefinite lived intangible assets during the period
Balance at the beginning of the period	$ 720,000
Balance at the end of the period	720,000
Changes in amount of finite lived intangible assets during the period
Acquired franchise stores	249
Amortization expense	(6,259)
Balance at the end of the period	135,707
Changes in amount of intangible assets during the period
Total at the beginning of the period	861,717
Acquired franchise stores	249
Amortization expense	(6,259)
Total at the end of the period	855,707
Intangible assets, net
Weighted Average Life	24 years 6 months
Brands	720,000
Accumulated Amortization	(51,276)	(45,017)
Carrying Amount	135,707
Total Cost	906,983	906,734
Total Carrying Amount	855,707
Future estimated amortization expense of other intangible assets, net, with definite lives
2013	2,078
2014	8,018
2015	7,880
2016	7,770
2017	7,718
Thereafter	102,243
Total	135,707
Operating Agreements
Changes in amount of finite lived intangible assets during the period
Balance at the beginning of the period	132,317
Amortization expense	(4,989)
Balance at the end of the period	127,328
Changes in amount of intangible assets during the period
Amortization expense	(4,989)
Intangible assets, net
Carrying Amount	127,328
Future estimated amortization expense of other intangible assets, net, with definite lives
Total	127,328
Retail agreements
Changes in amount of finite lived intangible assets during the period
Balance at the beginning of the period	24,751
Balance at the end of the period	23,962
Intangible assets, net
Weighted Average Life	30 years 2 months 12 days
Cost	31,000	31,000
Accumulated Amortization	(7,038)	(6,249)
Carrying Amount	23,962
Future estimated amortization expense of other intangible assets, net, with definite lives
Total	23,962
Franchise agreements
Changes in amount of finite lived intangible assets during the period
Balance at the beginning of the period	53,783
Balance at the end of the period	51,683
Intangible assets, net
Weighted Average Life	25 years
Cost	70,000	70,000
Accumulated Amortization	(18,317)	(16,217)
Carrying Amount	51,683
Future estimated amortization expense of other intangible assets, net, with definite lives
Total	51,683
Manufacturing agreements
Changes in amount of finite lived intangible assets during the period
Balance at the beginning of the period	53,783
Balance at the end of the period	51,683
Intangible assets, net
Weighted Average Life	25 years
Cost	70,000	70,000
Accumulated Amortization	(18,317)	(16,217)
Carrying Amount	51,683
Future estimated amortization expense of other intangible assets, net, with definite lives
Total	51,683
Other Intangibles Including Franchise Rights
Changes in amount of finite lived intangible assets during the period
Balance at the beginning of the period	9,400
Acquired franchise stores	249
Amortization expense	(1,270)
Balance at the end of the period	8,379
Changes in amount of intangible assets during the period
Acquired franchise stores	249
Amortization expense	(1,270)
Intangible assets, net
Carrying Amount	8,379
Future estimated amortization expense of other intangible assets, net, with definite lives
Total	8,379
Other intangibles
Changes in amount of finite lived intangible assets during the period
Balance at the beginning of the period	8,449
Balance at the end of the period	7,539
Intangible assets, net
Weighted Average Life	11 years 4 months 24 days
Cost	10,600	10,600
Accumulated Amortization	(3,061)	(2,151)
Carrying Amount	7,539
Future estimated amortization expense of other intangible assets, net, with definite lives
Total	7,539
Franchise Rights
Changes in amount of finite lived intangible assets during the period
Balance at the beginning of the period	951
Balance at the end of the period	840
Intangible assets, net
Weighted Average Life	3 years 8 months 12 days
Cost	5,383	5,134
Accumulated Amortization	(4,543)	(4,183)
Carrying Amount	840
Future estimated amortization expense of other intangible assets, net, with definite lives
Total	840
Retail Brand
Changes in amount of indefinite lived intangible assets during the period
Balance at the beginning of the period		500,000
Balance at the end of the period	500,000	500,000
Intangible assets, net
Brands	500,000	500,000
Franchise Brand
Changes in amount of indefinite lived intangible assets during the period
Balance at the beginning of the period		220,000
Balance at the end of the period	220,000	220,000
Intangible assets, net
Brands	$ 220,000	$ 220,000