GOODWILL AND INTANGIBLE ASSETS, NET (Details 3) (USD $) In Thousands, unless otherwise specified	6 Months Ended
	Jun. 30, 2013	Dec. 31, 2012
Changes in amount of indefinite lived intangible assets during the period
Balance at the beginning of the period	$ 720,000
Balance at the end of the period	720,000
Changes in amount of finite lived intangible assets during the period
Acquired franchise stores	202
Amortization expense	(4,171)
Balance at the end of the period	137,748
Changes in amount of intangible assets during the period
Total at the beginning of the period	861,717
Acquired franchise stores	202
Amortization expense	(4,171)
Total at the end of the period	857,748
Intangible assets, net
Weighted Average Life	24 years 6 months
Brands	720,000
Accumulated Amortization	(49,187)	(45,017)
Carrying Amount	137,748
Total Cost	906,935	906,734
Total Carrying Amount	857,748
Future estimated amortization expense of other intangible assets, net, with definite lives
2013	4,336
2014	8,155
2015	8,003
2016	7,934
2017	7,885
Thereafter	101,435
Total	137,748
Operating Agreements
Changes in amount of finite lived intangible assets during the period
Balance at the beginning of the period	132,317
Amortization expense	(3,326)
Balance at the end of the period	128,991
Changes in amount of intangible assets during the period
Amortization expense	(3,326)
Intangible assets, net
Carrying Amount	128,991
Future estimated amortization expense of other intangible assets, net, with definite lives
Total	128,991
Retail agreements
Changes in amount of finite lived intangible assets during the period
Balance at the beginning of the period	24,751
Balance at the end of the period	24,225
Intangible assets, net
Weighted Average Life	30 years 2 months 12 days
Cost	31,000	31,000
Accumulated Amortization	(6,775)	(6,249)
Carrying Amount	24,225
Future estimated amortization expense of other intangible assets, net, with definite lives
Total	24,225
Franchise agreements
Changes in amount of finite lived intangible assets during the period
Balance at the beginning of the period	53,783
Balance at the end of the period	52,383
Intangible assets, net
Weighted Average Life	25 years
Cost	70,000	70,000
Accumulated Amortization	(17,617)	(16,217)
Carrying Amount	52,383
Future estimated amortization expense of other intangible assets, net, with definite lives
Total	52,383
Manufacturing agreements
Changes in amount of finite lived intangible assets during the period
Balance at the beginning of the period	53,783
Balance at the end of the period	52,383
Intangible assets, net
Weighted Average Life	25 years
Cost	70,000	70,000
Accumulated Amortization	(17,617)	(16,217)
Carrying Amount	52,383
Future estimated amortization expense of other intangible assets, net, with definite lives
Total	52,383
Other Intangibles Including Franchise Rights
Changes in amount of finite lived intangible assets during the period
Balance at the beginning of the period	9,400
Acquired franchise stores	202
Amortization expense	(845)
Balance at the end of the period	8,757
Changes in amount of intangible assets during the period
Acquired franchise stores	202
Amortization expense	(845)
Intangible assets, net
Carrying Amount	8,757
Future estimated amortization expense of other intangible assets, net, with definite lives
Total	8,757
Other intangibles
Changes in amount of finite lived intangible assets during the period
Balance at the beginning of the period	8,449
Balance at the end of the period	7,843
Intangible assets, net
Weighted Average Life	11 years 4 months 24 days
Cost	10,600	10,600
Accumulated Amortization	(2,757)	(2,151)
Carrying Amount	7,843
Future estimated amortization expense of other intangible assets, net, with definite lives
Total	7,843
Franchise Rights
Changes in amount of finite lived intangible assets during the period
Balance at the beginning of the period	951
Balance at the end of the period	914
Intangible assets, net
Weighted Average Life	3 years 8 months 12 days
Cost	5,335	5,134
Accumulated Amortization	(4,421)	(4,183)
Carrying Amount	914
Future estimated amortization expense of other intangible assets, net, with definite lives
Total	914
Retail Brand
Changes in amount of indefinite lived intangible assets during the period
Balance at the beginning of the period		500,000
Balance at the end of the period	500,000	500,000
Intangible assets, net
Brands	500,000	500,000
Franchise Brand
Changes in amount of indefinite lived intangible assets during the period
Balance at the beginning of the period		220,000
Balance at the end of the period	220,000	220,000
Intangible assets, net
Brands	$ 220,000	$ 220,000