GOODWILL AND INTANGIBLE ASSETS, NET (Details 3) (USD $) In Thousands, unless otherwise specified	3 Months Ended
	Mar. 31, 2013	Dec. 31, 2012
Changes in amount of indefinite lived intangible assets during the period
Balance at the beginning of the period	$ 720,000
Balance at the end of the period	720,000
Changes in amount of finite lived intangible assets during the period
Acquired franchise stores	186
Amortization expense	(2,120)
Balance at the end of the period	139,783
Changes in amount of intangible assets during the period
Total at the beginning of the period	861,717
Acquired franchise stores	186
Amortization expense	(2,120)
Total at the end of the period	859,783
Intangible assets, net
Weighted Average Life	24 years 6 months
Brands	720,000
Accumulated Amortization	(47,137)	(45,017)
Carrying Amount	139,783
Total Cost	906,920	906,734
Total Carrying Amount	859,783
Future estimated amortization expense of other intangible assets, net, with definite lives
2013	6,330
2014	8,177
2015	8,034
2016	7,948
2017	7,898
Thereafter	101,396
Total	139,783
Operating Agreements
Changes in amount of finite lived intangible assets during the period
Balance at the beginning of the period	132,317
Amortization expense	(1,663)
Balance at the end of the period	130,654
Changes in amount of intangible assets during the period
Amortization expense	(1,663)
Intangible assets, net
Carrying Amount	130,654
Future estimated amortization expense of other intangible assets, net, with definite lives
Total	130,654
Retail agreements
Changes in amount of finite lived intangible assets during the period
Balance at the beginning of the period	24,751
Balance at the end of the period	24,488
Intangible assets, net
Weighted Average Life	30 years 2 months 12 days
Cost	31,000	31,000
Accumulated Amortization	(6,512)	(6,249)
Carrying Amount	24,488
Future estimated amortization expense of other intangible assets, net, with definite lives
Total	24,488
Franchise agreements
Changes in amount of finite lived intangible assets during the period
Balance at the beginning of the period	53,783
Balance at the end of the period	53,083
Intangible assets, net
Weighted Average Life	25 years
Cost	70,000	70,000
Accumulated Amortization	(16,917)	(16,217)
Carrying Amount	53,083
Future estimated amortization expense of other intangible assets, net, with definite lives
Total	53,083
Manufacturing agreements
Changes in amount of finite lived intangible assets during the period
Balance at the beginning of the period	53,783
Balance at the end of the period	53,083
Intangible assets, net
Weighted Average Life	25 years
Cost	70,000	70,000
Accumulated Amortization	(16,917)	(16,217)
Carrying Amount	53,083
Future estimated amortization expense of other intangible assets, net, with definite lives
Total	53,083
Other Intangibles Including Franchise Rights
Changes in amount of finite lived intangible assets during the period
Balance at the beginning of the period	9,400
Acquired franchise stores	186
Amortization expense	(457)
Balance at the end of the period	9,129
Changes in amount of intangible assets during the period
Acquired franchise stores	186
Amortization expense	(457)
Intangible assets, net
Carrying Amount	9,129
Future estimated amortization expense of other intangible assets, net, with definite lives
Total	9,129
Other intangibles
Changes in amount of finite lived intangible assets during the period
Balance at the beginning of the period	8,449
Balance at the end of the period	8,146
Intangible assets, net
Weighted Average Life	11 years 4 months 24 days
Cost	10,600	10,600
Accumulated Amortization	(2,454)	(2,151)
Carrying Amount	8,146
Future estimated amortization expense of other intangible assets, net, with definite lives
Total	8,146
Franchise Rights
Changes in amount of finite lived intangible assets during the period
Balance at the beginning of the period	951
Balance at the end of the period	983
Intangible assets, net
Weighted Average Life	3 years 8 months 12 days
Cost	5,320	5,134
Accumulated Amortization	(4,337)	(4,183)
Carrying Amount	983
Future estimated amortization expense of other intangible assets, net, with definite lives
Total	983
Retail Brand
Changes in amount of indefinite lived intangible assets during the period
Balance at the beginning of the period		500,000
Balance at the end of the period	500,000	500,000
Intangible assets, net
Brands	500,000	500,000
Franchise Brand
Changes in amount of indefinite lived intangible assets during the period
Balance at the beginning of the period		220,000
Balance at the end of the period	220,000	220,000
Intangible assets, net
Brands	$ 220,000	$ 220,000