GOODWILL, BRANDS, AND OTHER INTANGIBLE ASSETS, NET (Details 3) (USD $)	12 Months Ended						12 Months Ended		12 Months Ended		12 Months Ended				12 Months Ended
	Dec. 31, 2013	Dec. 31, 2012	Dec. 31, 2013 Operating Agreements	Dec. 31, 2012 Operating Agreements	Dec. 31, 2013 Retail agreements	Dec. 31, 2012 Retail agreements	Dec. 31, 2013 Franchise agreements	Dec. 31, 2012 Franchise agreements	Dec. 31, 2013 Manufacturing agreements	Dec. 31, 2012 Manufacturing agreements	Dec. 31, 2013 Other Intangibles Including Franchise Rights	Dec. 31, 2012 Other Intangibles Including Franchise Rights	Dec. 31, 2013 Other intangibles	Dec. 31, 2012 Other intangibles	Dec. 31, 2013 Franchise Rights	Dec. 31, 2012 Franchise Rights	Dec. 31, 2013 Retail Brand	Dec. 31, 2012 Retail Brand	Dec. 31, 2011 Retail Brand	Dec. 31, 2013 Franchise Brand	Dec. 31, 2012 Franchise Brand	Dec. 31, 2011 Franchise Brand
Changes in amount of indefinite lived intangible assets during the period
Balance at the beginning of the period	$ 720,000,000																$ 500,000,000	$ 500,000,000	$ 500,000,000	$ 220,000,000	$ 220,000,000	$ 220,000,000
Balance at the end of the period	720,000,000	720,000,000															500,000,000	500,000,000	500,000,000	220,000,000	220,000,000	220,000,000
Changes in amount of finite lived intangible assets during the period
Balance at the beginning of the period			132,317,000	138,970,000	24,751,000		53,783,000		53,783,000		9,400,000	10,619,000	8,449,000		951,000		500,000,000	500,000,000		220,000,000	220,000,000
Acquisitions	9,565,000										329,000	701,000	9,565,000		329,000	701,000
Amortization expense	(8,999,000)	(8,573,000)	(6,652,000)	(6,653,000)							(2,347,000)	(1,920,000)
Balance at the end of the period	142,774,000		125,665,000	132,317,000	23,699,000		50,983,000		50,983,000		17,109,000	9,400,000	16,332,000		777,000	951,000	500,000,000	500,000,000		220,000,000	220,000,000
Changes in amount of intangible assets during the period
Total at the beginning of the period	861,717,000	869,589,000
Acquisitions	9,565,000										329,000	701,000	9,565,000		329,000	701,000
Amortization expense	(8,999,000)	(8,573,000)	(6,652,000)	(6,653,000)							(2,347,000)	(1,920,000)
Translation effect of exchange rates	162,000												162,000
Total at the end of the period	862,774,000	861,717,000
Intangible assets, net
Weighted Average Life	23 years 6 months				30 years 3 months 18 days		25 years		25 years				8 years 2 months 12 days		3 years 8 months 12 days
Brands	720,000,000	720,000,000															500,000,000	500,000,000	500,000,000	220,000,000	220,000,000	220,000,000
Cost					31,000,000	31,000,000	70,000,000	70,000,000	70,000,000	70,000,000			20,327,000	10,600,000	5,463,000	5,134,000
Accumulated Amortization	(54,016,000)	(45,017,000)			(7,301,000)	(6,249,000)	(19,017,000)	(16,217,000)	(19,017,000)	(16,217,000)			(3,995,000)	(2,151,000)	(4,686,000)	(4,183,000)
Carrying Amount	142,774,000		125,665,000	132,317,000	23,699,000		50,983,000		50,983,000		17,109,000	9,400,000	16,332,000		777,000	951,000	500,000,000	500,000,000		220,000,000	220,000,000
Total Cost	916,790,000	906,734,000
Total Carrying Amount	862,774,000	861,717,000
Future estimated amortization expense of other intangible assets, net, with definite lives
2014	12,952,000
2015	12,820,000
2016	11,987,000
2017	9,996,000
2018	9,952,000
Thereafter	85,067,000
Total	$ 142,774,000		$ 125,665,000	$ 132,317,000	$ 23,699,000		$ 50,983,000		$ 50,983,000		$ 17,109,000	$ 9,400,000	$ 16,332,000		$ 777,000	$ 951,000	$ 500,000,000	$ 500,000,000		$ 220,000,000	$ 220,000,000