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Exhibit 23.1

CONSENT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

          We hereby consent to the use in this Amendment No. 1 to the Registration Statement on Form S-1 of GNC Holdings, Inc. of our report dated February 25, 2011, except for Note 2(b) which is as of March 8, 2011, relating to the financial statements, financial statement schedule and the effectiveness of internal control over financial reporting of GNC Holdings, Inc., which appears in such Registration Statement. We also consent to the reference to us under the heading "Experts" in such Registration Statement.

/s/ PricewaterhouseCoopers LLP
Pittsburgh, Pennsylvania
October 24, 2011

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Exhibit 23.1