U.S. SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549
Form 8-K
Current Report Pursuant to Section 13 or 15(d) of
the Securities Exchange Act of 1934
Date of Report (Date of earliest event reported):
January 8, 2020
NOBLE VICI GROUP, INC.
(Exact name of small business issuer as specified in its charter)
Delaware | 000-54761 | 42-1772663 | ||
(State or other jurisdiction of incorporation) |
(Commission File Number) | (IRS Employer ID No.) |
1 Raffles Place, #33-02
One Raffles Place Tower One
Singapore 048616
(Address of principal executive offices)
+65 6491 7998
(Issuer's Telephone Number)
Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:
o Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
o Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)
o Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))
o Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))
Securities registered pursuant to Section 12(b) of the Act:
Title of each class | Trading symbol(s) | Name of each exchange on which registered |
Common stock | NVGI | N.A. |
Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (§230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (§240.12b-2 of this chapter).
Emerging growth company o
If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. o
Item 8.01 Other Events
Cautionary note on forward-looking statements
All statements contained in this report, statements made in press releases or in any place accessible by the public and oral statements that may be made by Noble Vici Group, Inc. and/or its Subsidiaries or their respective directors, executive officers or employees acting on behalf of Noble Vici Group, Inc. and/or its Subsidiaries (as the case may be), that are not statements of historical fact, constitute “forward- looking statements”. Some of these statements can be identified by forward-looking terms such as “aim”, “target”, “anticipate”, “believe”, “could”, “estimate”, “expect”, “if”, “intend”, “may”, “plan”, “possible”, “probable”, “project”, “should”, “would”, “will” or other similar terms. However, these terms are not the exclusive means of identifying forward-looking statements. All statements regarding Noble Vici Group, Inc. and/or its Subsidiaries' financial position, business strategies, plans and prospects and the future prospects of the industry which Noble Vici Group, Inc. and/or its Subsidiaries is in are forward-looking statements. These forward-looking statements, including but not limited to statements as to Noble Vici Group, Inc. and/or its Subsidiaries' revenue and profitability, prospects, future plans, other expected industry trends and other matters discussed in this report regarding Noble Vici Group, Inc. and/or its Subsidiaries are matters that are not historic facts, but only predictions or opinions. These forward-looking statements are not guarantees of future performance and involve known and unknown risks, uncertainties, assumptions and other factors that may cause the actual future results, performance or achievements of Noble Vici Group, Inc. and/or its Subsidiaries to be materially different from any future results, performance or achievements expected, expressed or implied by such forward-looking statements.
Disclaimer
This is an update regarding the Company’s introduction of a new product in its IoT business and is provided for informational purposes only. The information contained herein is incomplete and does not contain certain material information about the Company, including important disclosures and risk factors disclosed in the Company’s public reports filed with the Securities and Exchange Commission at www.sec.gov. This report is not intended to be, nor should it be construed or used as an offer to sell, or a solicitation of any offer to buy, shares of the Company. No offer or solicitation of the shares of the Company is being made herein. The information contained herein is a general update on the business of the Company, is subject to change without notice, and does not take into account the particular investment objectives or financial circumstances of any specific person who may receive it.
Noble Vici Group, Inc. and/or its Subsidiaries does not make or purport to make, and hereby disclaims, any representation, warranty or undertaking in any form whatsoever to any entity or person, including any representation, warranty or undertaking in relation to the truth, accuracy and completeness of any of the information set out in this report. To the maximum extent permitted by the applicable laws, regulations and rules, Noble Vici Group, Inc. and/or its Subsidiaries shall not be liable for any indirect, special, incidental, consequential or other losses of any kind, in tort, contract or otherwise (including but not limited to loss of revenue, income or profits, and loss of use or data), arising out of or in connection with any acceptance of or reliance on this report or any part thereof by you.
Business Updates
As previously disclosed in our quarterly report on Form 10 Q for the period ended September 30, 2019, as amended on November 19, 2019, we introduced our smart coffee dispensing machines (the V-More Express (“VX”)) as part of our new IoT product offerings. This Report is being provided as an update on the development and progress of the VX.
Background
In developing our IoT business plan, we considered several key strategic factors (the “VX Strategic Pillars”) as follows:
1. | Bank and unbanked markets– Will our product be accessible to individuals who participate/do not participate in modern banking systems? | |
2. | IoT Hardware – Will the smart IoT device deliver core offerings and “capture” the users? | |
3. | Additional Revenue/Locality AdTech – Will the smart IoT device deliver additional revenue such as through advertisements focused on consumers within the proximity of the IoT device? | |
4. | User Acquisition – Will the smart IoT device lead to increased users for our platform and ecosystem, driving traffic to both online and offline retails? | |
5. | Advertising Dollars Distribution – Will users benefit through discounts, rebates or sharing of advertising dollars? | |
6. | Pricing – Will pricing of products and services be disruptive to the market and more broadly accessible to individuals and small businesses? |
2 |
Based on internal research and findings, we believe that the opportunity offered by the VX may help us address these VX Strategic Pillars while being synergistic with our platform and online to offline/offline to online (“O2O”) ecosystem.
IoT Hardware
The VX includes a Smart Digital Panel Advertising Technology and Barista grade beverage offerings. Other features also include a large interactive touch screen, 9 types of beverage in an optional hot and ice varieties, 60 litres of distilled water tank and the capability to produce 400 cups of beverage.
VX Income Pillars
We anticipate the VX to generate revenue as follows:
1. | VX IoT Sales – IoT machine sales | |
2. | Core Sales – Product sales | |
3. | AdTech – Advertising income from proximate advertisers |
The foregoing description of our business updates is qualified in its entirety by reference to the VX Presentation which is filed as Exhibit 99.1 to this Report and incorporated herein by reference.
Item 9.01. Financial Statements and Exhibits.
(d). Exhibits.
Number | Exhibit | |
99.1 | VX Presentation |
3 |
SIGNATURES
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this amended report to be signed on its behalf by the undersigned hereunto duly authorized.
NOBLE VICI GROUP, INC. | ||
(Registrant) | ||
Dated: January 8, 2020 | By: | /s/ Eldee Tang |
Eldee Tang Chief Executive Officer |
4 |
Exhibit 99.1
An IoT Ecosystem That Rewards Advertising Dollars Directly To Consumers NVGI
Advertising Dollar Sharing Platform 01 The Opportunity
Advertising Dollar Sharing Platform https://www.cnbc.com/2019/11/07/microsoft - apple - and - alphabet - are - sitting - on - more - than - 100 - billion - in - cash.html Companies with the most cash on hand Cash and short - term investments as of last reported quarter SOURCE: FactSet Microsoft Berkshire Hathaway Alphabet Apple Facebook Amazon Ford Oracle Cisco Bristol - Myers Squibb $136.6B $128.2B $121.2B $100.6B $52.3B $43.7B $37.3B $35.7B $33.4B $32.5B
Advertising Dollar Sharing Platform A staggering $ 24 . 1 billion of Google's $ 27 . 77 billion revenue for Q 3 2018 was from advertising – roughly a 22 % increase from $ 19 . 8 billion in Q 3 2017 . https://www.investopedia.com/articles/investing/020515/business - google.asp How Does Facebook Make Money? Despite having over two billion users on its platform, Facebook doesn't actually make any money on content or directly through its user base . ... All in all, the company earns about 85 % of its money from advertising . https://www.thestreet.com/technology/how - does - facebook - make - money - 14754098 It is estimated that advertising spending worldwide will surpass 560 billion U . S . dollars in 2019 , representing a growth of roughly four percent compared to the previous year . North America is expected to remain the largest regional ad market, closely followed by Asia Pacific . https://www.statista.com/statistics/236943/global - advertising - spending/
Advertising Dollar Sharing Platform Ad fraud is a problem faced by the digital advertising industry many years and there is no clear cut solution in sight . This implicates almost every member in the industry be it publishers, advertisers, ad networks and so forth . Statistics showed that advertising fraud or ad fraud is rampant and everywhere . It was estimated that for every $ 3 spent on digital advertising, $ 1 is supposedly fraudulent in year 2016 and that in that same year of 2016 alone, more than $ 7 billion was lost to ad fraud . It’s staggering to imagine that in an industry with so much technological sophistication and advancement that ad fraud is still a huge problem . Recent statistics from eMarketer estimates that ad fraud might even be higher than 2016 results and between $ 6 . 5 – $ 19 billion . https://www.monetizemore.com/blog/a - publishers - guide - to - ad - fraud/ Digital/Online Advertising Fraud
Advertising Dollar Sharing Platform Advertisement Dilemma 1. Advertisers spend billions in advertising in order to generate multiple folds in sales. 2. Platforms have made billions in advertising. Of the top 10 cash rich companies, 5 have digital advertising channels; a) Facebook b) Alphabet’s Google owns YouTube c) Microsoft owns LinkedIn d) Amazon e) Apple 3. Ad fraudsters made billions in the process. 4. The consumer who is key to the generated revenue received little or nothing from these advertising dollars . The Big Advertising Dilemma
Advertising Dollar Sharing Platform 02 Value Proposition
Advertising Dollar Sharing Platform 1. Advertising spend sharing that directly benefit consumers and reward them for their spending . a) There are models that reward based on traffic driven for online sales as well as cashback models with direct compensation like affiliate marketing . (e . g . Shopback ) b) There are models that promote coupon sales to drive patronage into brick and mortar retail shops . (e . g . Fave ) c) There are models that incentivize people for loyalty and subscriptions . (e . g . Netflix, Dollar Shave Club) 2. There is currently no platform that offers ALL of the above .
Advertising Dollar Sharing Platform 3. We believe that the aforementioned models do not adequately address the challenges posed by unbanked and underbanked individuals that lack exposure and have limited access to global platforms in Southeast Asia emerging markets . Sources: World Bank [ add date ] (http:// blogs.worldbank.org / eastasiapacific /how - to - scale - up - financial - inclusion - in - asean - countries) Share of Unbanked, Underbanked, And Banked Consumers in Southeast Asia (SEA) Unbanked Underbanke d Banked 26% 24% 50% 60% 38% 2% 45% 40% 15% 37% 45% 18% 23% 26% 51% 22% 13% 65% 21% 10% 69% SEA Singapore Malaysi a Thailand Indonesia Philippine s Vietnam Source: Bain&Company , Google and Temasek, 2019 Adults with an account ( % ) Cambodia Indonesia Laos PDR Malaysia Myanmar Philippines Singapore Thailand Vietnam EAP OECD 0 20 40 60 80 100 ASEAN 50 2011 2014
Advertising Dollar Sharing Platform 03 Why Now
Advertising Dollar Sharing Platform https://www.emarketer.com/content/global - digital - ad - spending - 2019 What does this shift to online advertising mean for businesses and advertising agencies? Traditional advertising can still a viable option for companies . While less targeted, it can be a great way to reach large audiences . A Super Bowl ad generates more eyeballs and better exposure in the shortest amount of time compared to any type of digital ads . However, we believe that the possibility of testing different digital ads, tracking their performances, and monitoring conversions is a game changer for small and medium sized businesses . Real - time testing on how people respond to different ads inexpensively and easily is undoubtedly a powerful tool . 49.6% 9.9% $375.80 Digital Ad Spending Worldwide, 2016 (actual) - 2021 (projected) billions, % change and % of total media ad spending 35.2% 20.1% 39.1% 19.1% 42.2% 16.5% 44.9% 15.2% 47.3% 11.5% $191.87 $228.44 $266.04 $306.59 $341.81 2016 2017 2018 2019 2020 2021 49.6% 9.9% Digital ad spending % change % of total media ad spending Note: includes advertising that appears on desktop and laptop computers as well as mobile phones, tablets and other internet - connected devices, and includes all the various formats of advertising on those platforms; excludes SMS, MMS and P2P messaging - based advertising Source: eMarketer, Sep 2017 230799 www. e Marketer .com
Advertising Dollar Sharing Platform 1 Quantum Leap Emergent markets such as Vietnam, Cambodia and Myanmar saw a huge increase of smartphone users. 3 E - Marketplace Open API for sales and rebate tracking. 2 Cashless Payment Developing markets such as Philippines, Indonesia and Thailand are receptive to cashless payment through the introduction of incentivised marketing by operators such as Grab and Gojek .
Advertising Dollar Sharing Platform 5 Digital Marketing Popular in developed countries. Beginning to emerge in Southeast Asia. 7 Advertising Strategies Applying traditional advertising strategies on digital advertising systems. 6 Traditional and New Media Bridging the gap between traditional advertising and digital advertising. 4 Traditional Retailers and Malls Threatened by online shopping and e - commerce platforms, desperately need shoppers’ footfall and patronage.
Advertising Dollar Sharing Platform 04 The Solution
Advertising Dollar Sharing Platform Smart Digital Panel Advertising Technology With Barista Coffee Offering V - MORE XPRESS
Advertising Dollar Sharing Platform 1 . Coffee Is consumed by coffee drinkers on a daily basis . Returning consumers and loyalty may be fairly expected . 2 . 2nd most sought - after commodity according to Business Insider. 1 3 . Over 2.25 billion cups are consumed globally on a daily basis. 2 4. Starbucks, Coffee Bean And Luckin Coffee are proof that coffee is highly lucrative . According to USA Today, Starbucks alone sells 4 million coffee drinks each day . 3 5. Good profit margins to reward Advertising Dollars to users and promoters. Why Coffee? 1. https:// www.businessinsider.com /facts - about - the - coffee - industry - 2011 - 11 2. Ponte, Stefano (2002). "The 'Latte Revolution'? Regulation, Markets and Consumption in the Global Coffee Chain". 3. https:// www.usatoday.com /story/money/nation - now/2016/06/07/your - daily - starbucks - latte - wont - keep - you - retiring/32651191/
Advertising Dollar Sharing Platform As of Nov 2019 , Luckin Coffee had about 3000 café in China . We believe that t he r apid growth of gourmet coffee stores in China is indicative of the potential market demand in China with emerging markets likely to follow suit . Sources: Financial Times, Forward Intelligence
Advertising Dollar Sharing Platform 05 Market Potential
Advertising Dollar Sharing Platform The Unbanked In Southeast Asia Accounts For US$241 Billion Of Untapped Potential Sales Source: https:// theaseanpost.com /article/banking - southeast - asias - unbanked - 0 5a. Market Size Banked Unbanked o2o Bridge to Unbanked in SEA Bridge the gap between the unbanked and the savvy consumers
Advertising Dollar Sharing Platform Hypothetical Plan: 1. Speed: 10,000 stations across Southeast Asia after 6 months 1 (disrupting Luckin Coffee expansion model) 2. Pricing: Coffee at US$1 (disrupting Starbucks Coffee pricing model) 3. Operating Period: 1 year post 6 months deployment 2 4. Operation: 24 hours (disrupting standard café operation hours) 5. User Base 20% growth MoM : From Initial users 0.5m to 3.7m users by the end of 12 months from deployment 3 6. Marketing & Sales: 100 cups a day or 3000 cups in a month from new and existing users 3 (disrupting high sales requirement to sustain overhead) 7. Uptime: 90% of 365 days 5b. Coffee Sales 1. Assuming sales receipts/financing deposit of approx US$100m 2. Assuming additional sales receipts/financing deposit of approx US$100m 3. Only possible upon full deployment and sale receipts/financing completion
Advertising Dollar Sharing Platform Findings 1. Quality coffee and attractive pricing help ensure returning customers and loyalty 2. Users are developing “ad blindness” to incentive marketing models 3. Most incentive marketing rewards are one - off Reinvention 1. Hypothetically, for first 100 cups = 100 first time users 2. Promote loyalty = drink a cup of coffee and get rebate 3. Increase users = refer a friend to drink our coffee and get advertising dollar perpetually whenever they buy 4. Increase in stations = increase in sign - ups 5c. Reinventing User Acquisition Model
Advertising Dollar Sharing Platform 06 Competitiveness Analysis - Coffee
Advertising Dollar Sharing Platform Founded in YEAR 1971 1992 Listed in USA NASDAQ Business Type Average Retail Value Operate Hours Market Years In Market Café Number of Stores Method Operation Current Valuation Profit Assets Founded in Year 2017 2019 Listed in USA NASDAQ Founded in Year 2019, OTC Listed going NYSE/NASDAQ Global 48 Years Destination 27,340 Traditional Barista Human US$4 24/7 ✖ $115.51 B ✔ - China 30 Months Grab n Go 3,000 Technology Barista Human + APP US$2 24/7 ✖ $6 B ✖ - SEA Grab n Go IoT Barista Robot + APP + O2O US$1 24/7 ✔ Appreciating 28,000 30 months 15 months 15,000 ? ?
Advertising Dollar Sharing Platform 07 Our Solution
Advertising Dollar Sharing Platform 1. Produced by reputable Korean company 2. 42 inches interactive touch screen 3. Selection of 9 beverages in hot or ice varieties 4. 60 litre distilled water tank capable of producing 400 cups of beverages 7a. IoT Hardware
Advertising Dollar Sharing Platform 7b. IoT Software
Advertising Dollar Sharing Platform 08 Our Innovation
Advertising Dollar Sharing Platform 8a. o2o Transaction
Advertising Dollar Sharing Platform o2o2o – Complete Online to Offline to Online Ecosystem
Advertising Dollar Sharing Platform • Advertising Incentive Marketing • Distribute advertising dollars across to Agencies, Affiliate Marketeers, Users and Advertisers 8b. AIM System
Advertising Dollar Sharing Platform 09 Business Model
Advertising Dollar Sharing Platform NVGI AIM SYSTEM V - MORE V - MORE XPRESS Our Ecosystem
Advertising Dollar Sharing Platform • Listed on US OTC Market • Years of experience in Big Data Management & Analysis, Fintech & E - commerce / Mobile Commerce • Under NVGI’s group are companies specializing in Marketing, Technology Development, IoT, Big Data, Blockchain and E - commerce / Mobile Commerce Foundationally Self - Funded
Advertising Dollar Sharing Platform a. Strategic Pillars b. Income Pillars Business Model
Advertising Dollar Sharing Platform Banked & Unbanked (The “Market”) IoT Hardware (The “Catcher”) Locality AdTech and Consumers (The “Proximity”) User Acquisition (The “Results”) Advertising Dollars Distribution (The "Treasure") Pricing (The "Disruption") 1 2 3 4 5 6 9 a. VX Strategic Pillars
Advertising Dollar Sharing Platform VX IoT Sales Core Sales AdTech Outreach 1 2 3 9 b. VX Income Pillars
Advertising Dollar Sharing Platform Q1 2019 • Market Studies • Research and Development • Resources deployment • Expansion Q2 - Q3 2020 (Planned) • Initial deployment of VX IoT • Fund Raising Q1 2020 (Planned) Q3 2019 • Developed and launched VX Prototype in Vietnam • Further enhancement and Integration • Sourcing for Upstream supplies (Coffee Beans, Farm to Table supplies) • Start of VX IoT Production • Integration of Proprietary Operating System and Software into VX IoT • Investors Connection Q4 2019 VX Milestones
Advertising Dollar Sharing Platform DISCLAIMERS This Presentation is an update regarding the Company’s introduction of a new product in its IoT business and is provided for informational purposes only . The information contained herein is incomplete and does not contain certain material information about the Company, including important disclosures and risk factors disclosed in the Company’s public reports filed with the Securities and Exchange Commission at www . sec . gov . This Presentation is not intended to be, nor should it be construed or used as an offer to sell, or a solicitation of any offer to buy, shares of the Company . No offer or solicitation of the shares of the Company is being made herein . The information contained herein is a general update on the business of the Company, is subject to change without notice, and does not take into account the particular investment objectives or financial circumstances of any specific person who may receive it . Noble Vici Group, Inc . and/or its Subsidiaries does not make or purport to make, and hereby disclaims, any representation, warranty or undertaking in any form whatsoever to any entity or person, including any representation, warranty or undertaking in relation to the truth, accuracy and completeness of any of the information set out in this Presentation . To the maximum extent permitted by the applicable laws, regulations and rules, Noble Vici Group, Inc. and/or its Subsidiaries shall not be liable for any indirect, special, incidental, consequential or other losses of any kind, in tort, contract or otherwise (i ncl uding but not limited to loss of revenue, income or profits, and loss of use or data), arising out of or in connection with any acceptance of or reliance on this Presentation or any part thereof by you.
Advertising Dollar Sharing Platform CAUTIONARY NOTE ON FORWARD - LOOKING STATEMENTS All statements contained in this Presentation, statements made in press releases or in any place accessible by the public and oral statements that may be made by Noble Vici Group, Inc . and/or its Subsidiaries or their respective directors, executive officers or employees acting on behalf of Noble Vici Group, Inc . and/or its Subsidiaries (as the case may be), that are not statements of historical fact, constitute “forward - looking statements” . Some of these statements can be identified by forward - looking terms such as “aim”, “target”, “anticipate”, “believe”, “could”, “estimate”, “expect”, “if”, “intend”, “may”, “plan”, “possible”, “probable”, “project”, “should”, “would”, “will” or other similar terms . However, these terms are not the exclusive means of identifying forward - looking statements . All statements regarding Noble Vici Group, Inc . and/or its Subsidiaries' financial position, business strategies, plans and prospects and the future prospects of the industry which Noble Vici Group, Inc . and/or its Subsidiaries is in are forward - looking statements . These forward - looking statements, including but not limited to statements as to Noble Vici Group, Inc . and/or its Subsidiaries' revenue and profitability, prospects, future plans, other expected industry trends and other matters discussed in this Presentation regarding Noble Vici Group, Inc . and/or its Subsidiaries are matters that are not historic facts, but only predictions or opinions . These forward - looking statements are not guarantees of future performance and involve known and unknown risks, uncertainties, assumptions and other factors that may cause the actual future results, performance or achievements of Noble Vici Group, Inc . and/or its Subsidiaries to be materially different from any future results, performance or achievements expected, expressed or implied by such forward - looking statements .
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